google panda and seo

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This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.

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Page 1: Google Panda and SEO

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Page 2: Google Panda and SEO

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011.

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Page 3: Google Panda and SEO

GOOGLE PANDA

Affects the ranking of an entire site or a specific section, including individual pages

PREVIOUS ALGORITHMS

Affected ranking of just the individual pages on a site

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Page 4: Google Panda and SEO

To remove poor quality sites from the top of Google’s results page

In a 2011 Wired.com interview, Matt Cutts and Amit

Singhal, Google’s spam engineers, reveal how Google came up with the definition of “low quality / shallow-content” sites

Google asked people, yes people like you and I (raters), questions to the likes of:

1. “Would you be comfortable giving the site your credit card?”

2. “Would you be comfortable giving medicines prescribed by this site to your kids?”

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Page 5: Google Panda and SEO

Additionally, Chrome Site Blocker was also built

Allowed users to specify sites they wanted blocked from their search results.

Other significant survey questions included:1. Do you consider this site to be authoritative?2. Would it be OK if this site was in a magazine?3. Does this site have excessive Ads?

It was out of users’ experience and intuition that Google came up with the mathematical definition of low-quality sites which had ‘thin content, content farm, high Ad-to-content ratios’.

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Page 6: Google Panda and SEO

A high % of duplicate content.

This might apply to a page, a site or both. If it’s a site measure then that might contribute to each page’s evaluation.

A low amount of original content on a page or site.

A high % (or number) of pages with a low amount of original content.

A high amount of inappropriate (they don’t match the search queries a page does well for) adverts, especially high on the page.

Low or no mentions or links to a page or site in social media and from other sites.

Page content (and page title tag) not matching the search queries a page does well for.

Unnatural language on a page including heavy-handed on-page SEO (‘over-optimization’ to use a common oxymoron). Eg unnatural overuse of a word on a page.

High bounce rate on page or site.

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Page 7: Google Panda and SEO

Low visit times on page or site.

Low % of users returning to a site.

Low click through % from Google’s results pages (for page or site).

High % of boilerplate content (the same on every page).

Low or no quality inbound links to a page or site (by count or %).

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Page 8: Google Panda and SEO

1. Separate out low quality content

2. Focus on Unique Content3. Concentrate on clout

(power) and authority4. Keep advertising ratio

healthy5. Recognize and track

Panda updates12/04/23 8

Page 9: Google Panda and SEO

1. Separate out low quality content

Does the site have duplicate, overlapping, redundant articles on the same or similar topics with slightly different keyword variations?

Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?

Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?

Are pages produced with great care & attention to detail vs. less attention to detail?

Does this article have spelling, stylistic, or factual errors?

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Page 10: Google Panda and SEO

2. Focus on Unique Content

Try to look at your place in your industry and say to yourself:

“What is the topic that my readers will be interested about?”

“What do I offer to my readers that are unique? What about my content is just here and nowhere else?”

Don’t copy or retype out the article from other site, but craft your article out with your own topic and opinion.

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3. Concentrate on clout (power) and authority

trust and authority matter

Would you trust the information presented in this paper?

Is this paper written by an expert/enthusiast who knows the topic well, or is it more shallow in nature?

Is the site a recognized authority on its topic?

Would you recognize this site as an authoritative source when mentioned by name?

Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

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Page 12: Google Panda and SEO

4.Keep advertising ratio healthy

Apply ads with attitude

3 sponsors at $10K are better than 20 ads at $500.

A healthy ratio is not only good with Panda but it also improves your reader’s user experience.

Healthy advertising ratio is even the reason that your readers will love and recommend your site than those sites with nastily cluttered ads, and by doing so will indirectly raise the trustworthiness and authority of your site.

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Page 13: Google Panda and SEO

5. Recognize and track Panda updates

Sites hit by Panda will show massive changes especially the page views.

When using Google Analytics you will see an epic fall in traffic, that’s the possible sign of Panda.

Limiting the search parameters in Google Analytics to the United States market will show the clear result of Panda attack.

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Page 14: Google Panda and SEO

Implement the changes suggested above.

Ask Google to restore your rankings.

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Page 15: Google Panda and SEO

SEO < about optimizing for specific keywords

SEO > about technical issues, social signals & overall trustworthiness of a company & website

Have a real content, social media marketing strategy

Hire real writers who can write high quality blogs and articles for your website

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Page 16: Google Panda and SEO

1. http://www.hongkiat.com/blog/google-panda-tips/

2. http://searchenginewatch.com/article/2216573/Google-Panda-Penguin-A-New-Way-for-SEOs-to-Measure-True-Impact

3. http://www.tmprod.com/blog/2012/what-is-google-panda-and-what-do-the-updates-mean-for-seo/

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