understanding podcast and video metrics

Understanding Podcast & Video Metrics

Content Marketing RetreatMay 2014

Pamela Muldoon

Content & Social Media

Podcaster - Voice Over

A little about me…

@pamelamuldoon

Is There An Audience?

@pamelamuldoon

@pamelamuldoon

@pamelamuldoon

@pamelamuldoon

@pamelamuldoon

@pamelamuldoon

@pamelamuldoon

1,000,000,000UNIQUE VISITORS

EACH MONTH

@pamelamuldoon

More than 6 BillionVIDEOS WATCHED

EACH MONTH

@pamelamuldoon

100HOURS OF VIDEO UPLOADED EACH MINUTE@pamelamuldoon

Connect Content Goal To A Business Objective

Goal Business Objective

@pamelamuldoon

Increase Brand Awareness

Increase Sales/Leads

Decrease Customer Service Calls

Shorten Sales Cycle

Train/Educate Staff

Intention To Next Conversion

@pamelamuldoon

Key Performance IndicatorGoal Business Objective

Common KPI’s

@pamelamuldoon

• Downloads• Audio/Video• Landing Page

• Subscribers• Channel• Email List

• Referral Traffic• Time On Page

Connect With Pamela

Pamela MuldoonNext Stage Media Group

pam@nextstagemediagroup.com

www.nextstagemediagroup.com

www.facebook.com/NextStageMediaGroup

@pamelamuldoon @NextStageMedia

www.linkedin.com/in/pamelamuldoon

www.gplus.to/pamelamuldoonwww.gplus.to/NextStageMediaGroup