understanding podcast and video metrics
DESCRIPTION
This presentation was originally done at Content Marketing Retreat, May 9th, 2014; Langley, WA. It breaks down some initial ideas on gathering metrics for conversion with podcasting.TRANSCRIPT
Understanding Podcast & Video Metrics
Content Marketing RetreatMay 2014
Pamela Muldoon
Content & Social Media
Podcaster - Voice Over
A little about me…
@pamelamuldoon
Is There An Audience?
@pamelamuldoon
@pamelamuldoon
@pamelamuldoon
@pamelamuldoon
@pamelamuldoon
@pamelamuldoon
@pamelamuldoon
1,000,000,000UNIQUE VISITORS
EACH MONTH
@pamelamuldoon
More than 6 BillionVIDEOS WATCHED
EACH MONTH
@pamelamuldoon
100HOURS OF VIDEO UPLOADED EACH MINUTE@pamelamuldoon
Connect Content Goal To A Business Objective
Goal Business Objective
@pamelamuldoon
Increase Brand Awareness
Increase Sales/Leads
Decrease Customer Service Calls
Shorten Sales Cycle
Train/Educate Staff
Intention To Next Conversion
@pamelamuldoon
Key Performance IndicatorGoal Business Objective
Common KPI’s
@pamelamuldoon
• Downloads• Audio/Video• Landing Page
• Subscribers• Channel• Email List
• Referral Traffic• Time On Page
Connect With Pamela
Pamela MuldoonNext Stage Media Group
www.nextstagemediagroup.com
www.facebook.com/NextStageMediaGroup
@pamelamuldoon @NextStageMedia
www.linkedin.com/in/pamelamuldoon
www.gplus.to/pamelamuldoonwww.gplus.to/NextStageMediaGroup