udr's internet and mobile forecast trends for 2010 and beyond

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Industry leading marketer Steve Taraborelli from UDR, Inc. presents his company's forecast and future trends analysis for 2010 about internet marketing in the apartment rental space. Taraborelli is Vice President of Marketing at the Denver-based REIT.

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UDR’s Internet & Mobile Forecast Trends for 2010 & Beyond

Will digital asset optimization be important this year? Is this the year for Mobile? Google enters the multi-family space…will it?

2Copyright © 2007 UDR. All Rights Reserved.

• Ford Motor Company/Ford Division & Sun Microsystems• Sales, marketing, ebusiness, branding, international experience• Since 1997 - SEO, Internet marketing & website design• Launched mobile WAP site in year 2000 for Sun Edu Services• U.S. Patent App filed by Sun Microsystems on SEO invention• Working with HS seniors to amend the Colorado Constitution in incorporate as clean tech energy cities – www.hrcleantech.com• Competitive tournament fighting in Shorinji Chuan Fa karate• Writing a off-off-off Broadway play on 9-11

About

3Copyright © 2007 UDR. All Rights Reserved.

Update From Last Year…

UDR.com

Affiliate Site

UDR resident wants lower price

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UDR’s web content is funneled by ILS’s to affiliates

Affiliates don’t do a good job on updating content

It’s has gotten real bad (wrong prices / photos)

We started cease and desist requests to stop this

Our lead stream has increased at least 5%. Better pricing integrity and customer satisfaction

Update From Last Year…

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A BB WAKE UP CALL

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Amazon Video Streaming

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Netflix Video Streaming

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Social

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Are You a Twitter Zombie?

Real-time = Info overload

Does it dominate your time?

Is social media suicide the answer?

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Social media and mobile is fostering mass mingling. Mobile web and Twitter are encouraging more impromptu meetings and flashmobs

Mass Mingling

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Leveraging Social Media

Does it become more of a reputation management issue in the social ecosystem versus having proactive brand-driven sales discussions?

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Social Commentary Will Get Ignored

Anonymous online commentary will get ignored

We will only pay attention to “known” people

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Mobile

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Mobile versions of your website is a necessity. Everyone will have some sort of mobile device (iPhone, Android, BB, Palm) and controlling the presentation layer for these screens is important.

Mobile Versions

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Mobile Appliances

Mobile usage for lead generation – iPhone app downloads, Android, Augmented Reality, iPad,Google Tablet…

Where is all of this headed?

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It’s possible that some Android phones will bedesigned for business users while others will be geared towards consumers.

Android For Personal and Business

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Location-based Services (LBS)

LBS will begin to be part of yourmarketing offerings

Provides the ability to target bylocation, demographics, userpersona profiles and phone model

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Geofence

Next year you will knowall about Geofencing

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Bar Codes

They will be everywhere

And I mean everywhere!

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Internet

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We’ll see more real-time interactive 3D experiences driven by higher penetration of Blu-Ray DVD players, LCD TV’s, video cameras and even Google 3D Street Maps

3D Experiences

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Online Videos Become More Interactive

Online videos will start to include the user in the story being told. A good example of this isthe latest Resident Evil game trailer

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YouTube.com

The YouTube channel is the place to be for video marketing

Videos hosted in business websites is a powerful tool for engagement and search engine rankings

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Google Will Favor Websites With Multimedia Content

SEO will become more than keyword manipulationand more reliance on digital asset optimization suchas blog posts, video, pdf’s and optimizing for theappropriate channels such as YouTube, Facebook, Flickr and Google

If it can be searched, it can be optimized

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Live Video Chat Customer Service

Delivered directly from websites to customer’sPCs and mobile. This isn’t the use of avatars or web chat but real customer service. Agents you can see and talk to when you are shopping online.

This technology is already being used by Lexus.

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Vaultware in all Ad Sources

Widespread VW adoption by the ILS’s

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Google Enters Multi-family

- Google made a play to buy into residential

- Google Local takes residential database feeds

- Google will seek a database that includes all apartments for rent

- The landscape on how we spend our ad dollars changes dramatically

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UDR’s Tool Box – some, not all

Ravens Tools

Lotus Jump

WhosTalkin.com

Radian 6

Chiclets

SocialURL

Attributor

29Copyright © 2007 UDR. All Rights Reserved.

Thank you

Next up:

Kevin ThompsonV.P. of Marketing

AvalonBay Communities, Inc.

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