udr's internet and mobile forecast trends for 2010 and beyond

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UDR’s Internet & Mobile Forecast Trends for 2010 & Beyond Will digital asset optimization be important this year? Is this the year for Mobile? Google enters the multi-family space…will it?

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Industry leading marketer Steve Taraborelli from UDR, Inc. presents his company's forecast and future trends analysis for 2010 about internet marketing in the apartment rental space. Taraborelli is Vice President of Marketing at the Denver-based REIT.

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Page 1: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

UDR’s Internet & Mobile Forecast Trends for 2010 & Beyond

Will digital asset optimization be important this year? Is this the year for Mobile? Google enters the multi-family space…will it?

Page 2: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

2Copyright © 2007 UDR. All Rights Reserved.

• Ford Motor Company/Ford Division & Sun Microsystems• Sales, marketing, ebusiness, branding, international experience• Since 1997 - SEO, Internet marketing & website design• Launched mobile WAP site in year 2000 for Sun Edu Services• U.S. Patent App filed by Sun Microsystems on SEO invention• Working with HS seniors to amend the Colorado Constitution in incorporate as clean tech energy cities – www.hrcleantech.com• Competitive tournament fighting in Shorinji Chuan Fa karate• Writing a off-off-off Broadway play on 9-11

About

Page 3: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

3Copyright © 2007 UDR. All Rights Reserved.

Update From Last Year…

UDR.com

Affiliate Site

UDR resident wants lower price

Page 4: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

4Copyright © 2007 UDR. All Rights Reserved.

UDR’s web content is funneled by ILS’s to affiliates

Affiliates don’t do a good job on updating content

It’s has gotten real bad (wrong prices / photos)

We started cease and desist requests to stop this

Our lead stream has increased at least 5%. Better pricing integrity and customer satisfaction

Update From Last Year…

Page 5: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

5Copyright © 2007 UDR. All Rights Reserved.

A BB WAKE UP CALL

Page 6: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

6Copyright © 2007 UDR. All Rights Reserved.

Amazon Video Streaming

Page 7: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

7Copyright © 2007 UDR. All Rights Reserved.

Netflix Video Streaming

Page 8: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

8Copyright © 2007 UDR. All Rights Reserved.

Social

Page 9: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

9Copyright © 2007 UDR. All Rights Reserved.

Are You a Twitter Zombie?

Real-time = Info overload

Does it dominate your time?

Is social media suicide the answer?

Page 10: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

10Copyright © 2007 UDR. All Rights Reserved.

Social media and mobile is fostering mass mingling. Mobile web and Twitter are encouraging more impromptu meetings and flashmobs

Mass Mingling

Page 11: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

11Copyright © 2007 UDR. All Rights Reserved.

Leveraging Social Media

Does it become more of a reputation management issue in the social ecosystem versus having proactive brand-driven sales discussions?

Page 12: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

12Copyright © 2007 UDR. All Rights Reserved.

Social Commentary Will Get Ignored

Anonymous online commentary will get ignored

We will only pay attention to “known” people

Page 13: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

13Copyright © 2007 UDR. All Rights Reserved.

Mobile

Page 14: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

14Copyright © 2007 UDR. All Rights Reserved.

Mobile versions of your website is a necessity. Everyone will have some sort of mobile device (iPhone, Android, BB, Palm) and controlling the presentation layer for these screens is important.

Mobile Versions

Page 15: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

15Copyright © 2007 UDR. All Rights Reserved.

Mobile Appliances

Mobile usage for lead generation – iPhone app downloads, Android, Augmented Reality, iPad,Google Tablet…

Where is all of this headed?

Page 16: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

16Copyright © 2007 UDR. All Rights Reserved.

It’s possible that some Android phones will bedesigned for business users while others will be geared towards consumers.

Android For Personal and Business

Page 17: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

17Copyright © 2007 UDR. All Rights Reserved.

Location-based Services (LBS)

LBS will begin to be part of yourmarketing offerings

Provides the ability to target bylocation, demographics, userpersona profiles and phone model

Page 18: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

18Copyright © 2007 UDR. All Rights Reserved.

Geofence

Next year you will knowall about Geofencing

Page 19: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

19Copyright © 2007 UDR. All Rights Reserved.

Bar Codes

They will be everywhere

And I mean everywhere!

Page 20: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

20Copyright © 2007 UDR. All Rights Reserved.

Internet

Page 21: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

21Copyright © 2007 UDR. All Rights Reserved.

We’ll see more real-time interactive 3D experiences driven by higher penetration of Blu-Ray DVD players, LCD TV’s, video cameras and even Google 3D Street Maps

3D Experiences

Page 22: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

22Copyright © 2007 UDR. All Rights Reserved.

Online Videos Become More Interactive

Online videos will start to include the user in the story being told. A good example of this isthe latest Resident Evil game trailer

Page 23: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

23Copyright © 2007 UDR. All Rights Reserved.

YouTube.com

The YouTube channel is the place to be for video marketing

Videos hosted in business websites is a powerful tool for engagement and search engine rankings

Page 24: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

24Copyright © 2007 UDR. All Rights Reserved.

Google Will Favor Websites With Multimedia Content

SEO will become more than keyword manipulationand more reliance on digital asset optimization suchas blog posts, video, pdf’s and optimizing for theappropriate channels such as YouTube, Facebook, Flickr and Google

If it can be searched, it can be optimized

Page 25: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

25Copyright © 2007 UDR. All Rights Reserved.

Live Video Chat Customer Service

Delivered directly from websites to customer’sPCs and mobile. This isn’t the use of avatars or web chat but real customer service. Agents you can see and talk to when you are shopping online.

This technology is already being used by Lexus.

Page 26: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

26Copyright © 2007 UDR. All Rights Reserved.

Vaultware in all Ad Sources

Widespread VW adoption by the ILS’s

Page 27: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

27Copyright © 2007 UDR. All Rights Reserved.

Google Enters Multi-family

- Google made a play to buy into residential

- Google Local takes residential database feeds

- Google will seek a database that includes all apartments for rent

- The landscape on how we spend our ad dollars changes dramatically

Page 28: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

28Copyright © 2007 UDR. All Rights Reserved.

UDR’s Tool Box – some, not all

Ravens Tools

Lotus Jump

WhosTalkin.com

Radian 6

Chiclets

SocialURL

Attributor

Page 29: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

29Copyright © 2007 UDR. All Rights Reserved.

Page 30: UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

Thank you

Next up:

Kevin ThompsonV.P. of Marketing

AvalonBay Communities, Inc.