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Company Profile

Battle Stations

First and most popular Singapore made game for social networks with over 4 million registered users worldwide.

First Singapore online game to be exported to Korea and Japan.

Sales by Country• US and Canada – 25% • UK and Europe – 12%• • Singapore – 11%• Malaysia – 8%• Indonesia – 7%• Philippines – 5% • Australia – 5%• New Zealand – 3%

• Taiwan – 15%• Hong Kong – 2%

• Others – 7%

Southeast Asia

Demographics : Total Visits (August 2009)

46%

Other Markets

Monetizing different audiences Western Gamers Eastern Gamers South East Asian

Gamers

Perceptions of Fairness

Want a level playing field for all

Believe in paying for advantages

Aren’t very bothered by inequity

Virtual Goods Cosmetic only or only slight advantages that can be overcome with time

Powerful advantage giving items, spend to save time, almost anything can be monetized

Prefer small incremental payments – value for money

Strategy Sell time saving, provide alternatives (auction market, etc)

Provide wide selection. New items at every few levels.

Hybrid subscription model

Hybrid Subscription model• Benefits / items which normally cost a lot can be bought with in-game gold for a

limited period of time

• Have to spend a minimal amount every 2 months to enjoy benefits again

• Balanced by requiring players to spend in game gold.

Lower barriers to entry• Lower purchasing power for South

East Asian countries (Philippines, Indonesia, etc)

• But they have a gaming culture and are willing to pay for virtual goods

• First purchase price threshold is about US$2 – 5; compared with: – US$7 – 15 for Taiwan– US$8 - 20 for Singapore– US$10 – 50 for US

Language localization• Singapore – English• Indonesia and Malaysia – Bahasa but English is better• Philippines – English

• Advertising to these countries is relatively cheap.

• Must provide different forums for different languages

Cultural localization

Cultural localization

Rebecca KohMarketing AssociateContact No.: 63520992Email: rebecca@tylerproject.com

TYLER Projects PTE LTDBlk 1008 Toa Payoh North #04-09Singapore 318996Website: www.tylerproject.com

Thank You!Please contact us for more information.