tyler projects talk at the facebook developer garage--taiwan
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Company Profile
Battle Stations
First and most popular Singapore made game for social networks with over 4 million registered users worldwide.
First Singapore online game to be exported to Korea and Japan.
Sales by Country• US and Canada – 25% • UK and Europe – 12%• • Singapore – 11%• Malaysia – 8%• Indonesia – 7%• Philippines – 5% • Australia – 5%• New Zealand – 3%
• Taiwan – 15%• Hong Kong – 2%
• Others – 7%
Southeast Asia
Demographics : Total Visits (August 2009)
46%
Other Markets
Monetizing different audiences Western Gamers Eastern Gamers South East Asian
Gamers
Perceptions of Fairness
Want a level playing field for all
Believe in paying for advantages
Aren’t very bothered by inequity
Virtual Goods Cosmetic only or only slight advantages that can be overcome with time
Powerful advantage giving items, spend to save time, almost anything can be monetized
Prefer small incremental payments – value for money
Strategy Sell time saving, provide alternatives (auction market, etc)
Provide wide selection. New items at every few levels.
Hybrid subscription model
Hybrid Subscription model• Benefits / items which normally cost a lot can be bought with in-game gold for a
limited period of time
• Have to spend a minimal amount every 2 months to enjoy benefits again
• Balanced by requiring players to spend in game gold.
Lower barriers to entry• Lower purchasing power for South
East Asian countries (Philippines, Indonesia, etc)
• But they have a gaming culture and are willing to pay for virtual goods
• First purchase price threshold is about US$2 – 5; compared with: – US$7 – 15 for Taiwan– US$8 - 20 for Singapore– US$10 – 50 for US
Language localization• Singapore – English• Indonesia and Malaysia – Bahasa but English is better• Philippines – English
• Advertising to these countries is relatively cheap.
• Must provide different forums for different languages
Cultural localization
Cultural localization
Rebecca KohMarketing AssociateContact No.: 63520992Email: [email protected]
TYLER Projects PTE LTDBlk 1008 Toa Payoh North #04-09Singapore 318996Website: www.tylerproject.com
Thank You!Please contact us for more information.