twitter campaigns

Facts175,000,000 Registered Users370,000 users added per day95,000,000 Tweets per day

Connect. Express Yourself. Share Interests and Passions

TWITTER

CELEBRITIES

ENGAGING FANS

Campaigns For Change

Build a Social Brand• Listen to customers• Share information• Build Relationships

MARKETING STRATEGY

Twitter only one piece of the puzzle

Twitterizing the Company Culture

Building a Social Brand

• 497 Employees on Twitter• Encouraged to follow other employees• Get customers to follow you

Objective•Create dialogue about the Zappos Brand•Give outsiders a glimpse of the company culture

Immerse. Engage. Be Authentic. Build Relationships.

Getting Personal- Building One to One Relationships

@Zappos_Service

Immerse. Engage. Be Authentic. Build Relationships.

IT MAKES DOLLAR$ AND SENSE

Dec.20082475

followers

Aug. 2009997,922followers

$ 3Million!!!!! Sales

Objective•Interact with customers and raise awareness of the brand•Share information about discounts and special offers from Dell•Direct Sales

Immerse. Engage. Be Authentic. Create Exclusivity. Build Relationships.

The Rainbow on Twitter

With Great power comes Great responsibility!!

ObjectiveBuild Awareness and start conversation about the brandMake Skittles a top of mind brand

Transformed Website into Social Media hub

About Us Video Feed Live Tweets

Sour Tweetshttp://twittown.com/social-networks/twitter/twitter-blog/skittles-surrenders-their-home-page-and-brand-social-media-%E2%80%93

Launched March 2,2009

March 4 ,2009

Live Tweets

No Immersion +Insufficient Engagement= Disaster

Twitter Profile: rap0