twitter campaigns
DESCRIPTION
Some great examples of how companies are levera Twitter to build a social brand,create a dedicated sales channelTRANSCRIPT
Facts175,000,000 Registered Users370,000 users added per day95,000,000 Tweets per day
Connect. Express Yourself. Share Interests and Passions
CELEBRITIES
ENGAGING FANS
Campaigns For Change
Build a Social Brand• Listen to customers• Share information• Build Relationships
MARKETING STRATEGY
Twitter only one piece of the puzzle
Twitterizing the Company Culture
Building a Social Brand
• 497 Employees on Twitter• Encouraged to follow other employees• Get customers to follow you
Objective•Create dialogue about the Zappos Brand•Give outsiders a glimpse of the company culture
Immerse. Engage. Be Authentic. Build Relationships.
Getting Personal- Building One to One Relationships
@Zappos_Service
Immerse. Engage. Be Authentic. Build Relationships.
IT MAKES DOLLAR$ AND SENSE
Dec.20082475
followers
Aug. 2009997,922followers
$ 3Million!!!!! Sales
Objective•Interact with customers and raise awareness of the brand•Share information about discounts and special offers from Dell•Direct Sales
Immerse. Engage. Be Authentic. Create Exclusivity. Build Relationships.
The Rainbow on Twitter
With Great power comes Great responsibility!!
ObjectiveBuild Awareness and start conversation about the brandMake Skittles a top of mind brand
Transformed Website into Social Media hub
About Us Video Feed Live Tweets
Sour Tweetshttp://twittown.com/social-networks/twitter/twitter-blog/skittles-surrenders-their-home-page-and-brand-social-media-%E2%80%93
Launched March 2,2009
March 4 ,2009
Live Tweets
No Immersion +Insufficient Engagement= Disaster
Twitter Profile: rap0