tv advertising analysis monthly report – july 2015

TV Analysis Monthly Report July 15

* July 2015 Airtime has Decreased by -12% as compare to June 2015.

Total Minutes of Advertising

Trend AnalysisComparison June 15 - July 15

Jun-15 Jul-15

391,616

343,912

* July 2015 Airtime has increased by 4% as compare to July 2014.

May 14 May 15

Trend AnalysisComparison July 14 - July 15

Total Minutes of Advertising

July 14 July 15

343,912

328,492

TOP 10 CATEGORIES% Share of Advt. Minutes

19%

16%

11%10%

9%

5% 5%

2% 2% 2%

18%

TOP 10 ADVERTISERS% Share of Advt. Minutes

UNILEVER PAKISTAN

PROCTER & GAMBLE

QMOBILE TELENOR PAKISTAN

PEPSI COLA RECKITT BENCKISER

ENGRO FOODS

NESTLE PAKISTAN

COCA COLA SAMSUNG

13%

5%4% 4% 4%

3% 3% 3%3%

2%

TOP 15 BRANDS% Share of Advt. Minutes

2%2%

2% 2% 2% 2%2% 2%

1% 1% 1% 1%1% 1% 1%

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

4% 4%

4%

3% 3% 3%3% 3% 3% 3% 3%

3% 3% 3% 2%

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

TV ONECITY42

NEWS ONEA-PLUS

ABB TAKK

KOHINOOR

ARY NEWS

EXPRESS NEWSSAMAA

ARY DIGITAL

GEO NEWS

NICK LODIAN

EXPRESS ENT

DUNYA NEWSAPNA TV

4%

4%

3%3% 3% 3% 3% 3% 3% 3% 3% 3% 3%

2%2%

Genre Split in July 15% Share of Advt. Minutes

NEWS43%

ENT43%

MUSIC5%

KIDS3%

SPORTS2%

MOVIES2% HEALTH

1%FOOD

1%

Time Band Split July 15% Share of Advt. Minutes

Late Night (00:00 - 05:59) 14%Morning Time (06:00 -

11:59) 23%

After Noon (12:00 - 16:59) 23%

Evening Time (17:00 - 18:59) 12%

Prime Time (19:00 - 22:59) 23%

Late Prime Time (23:00 - 23:59) 5%

THE END

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