tips for a social media strategy

Tips for Tips for Social MediaSocial Media

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Communities 2.0Communities 2.0

Introductions1. Name2. Organisation3. Job Role4. Key thing your Social MediaM

MUST do

What we’ll cover1. Overview of Social Media 2. Things your Strategy Needs3. Examples4. Branding5. Monitoring

Social Media is….Social media is social software

 which mediate human communication. Social media is ubiquitously accessible, and enabled by scalable

communication techniques.

In 2012, social media became one of the most powerful sources for news updates.

http://en.wikipedia.org/wiki/Social_media

Or…It’s YOU talking to PEOPLE about YOU - Marketing

It’s PEOPLE talking to YOU about YOU – Members/Volunteers/Funders

It’s PEOPLE talking to PEOPLE about YOU – Raising profile

Does Social Media matter?

Your Organisation – Reality check

• What’s your attitude to technology?

• What is your technology role?

• Who will drive any changes?

• Who will implement any changes?

• What support will you need?

Improve Your Online Presence1. Your website is 1 in 630m2. Communicate more efficiently 3. Reach more people by ‘going to

where they are’4. Drive relevant traffic to your

website5. Increase numbers of

enquiries/members/volunteers

Considerations

1. Branding2. Content3. Time4. Capacity5. Interactions6. Commitment

Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration

Coffee

5 Things Your Strategy NeedsAlign to Your Business Plan

• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?

5 Things Your Strategy NeedsKnow Your Audience

• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas

5 Things Your Strategy NeedsSet Goals and Measurements

• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Monitor progress

Measure, Measure, Measure

5 Things Your Strategy NeedsSource Stories and Lightweight Media

• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the

table?

5 Things Your Strategy NeedsIntegrate Your Efforts

• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel

Also think about…• What should your online presence achieve?• What information is most important?• Who is your audience and where are they?• What are competitors / similar organisations doing?

Over to youGo through YOUR Strategy Basics

Aim

Talk to people Make connections

Improve your business

Let’s get planning...

Pages 6 - 9

Lunch

The World of Social Media

Examples

Brand It All Up

• Integrate your efforts

• It’s your organisation, not

YouTube’s!

• Align look & feel across all tools

• Simple changes = large impact

Brand It All Up St David’s Penknife Club - Local Fundraisers

Measure, Measure, Measure Meaningful Metrics

• Set realistic goals

• Create a Metrics spreadsheet

• Gather, analyse, act – perpetual loop

Metric Measurement

Grow Supporters List # Newsletter subs

Increase FB comments

Average # comments/posts

Better attendance at events

Attendee numbers year on year

Increased action # petition signatures

Measure, Measure, Measure Meaningful Metrics

• Use Google Analytics keep track of traffic referrers• Discover the big influencers who drive traffic to you• Track them and bring them closer in• Facebook Insights for FB activity and measuring

audience• TweetReach shows the, erm, reach of your tweets (!)

Google Analytics

Google Analytics

Facebook Insights

Facebook Insights

TweetReach

TweetReach

More planning...

Pages 11 & 13

So, Top 10 Tips1. Align SocMed strategy to

Business Plan2. Know your audience3. Set Goals and

Measurement Metrics4. Source stories &

lightweight media5. Integrate your efforts

6. Unify your look & feel7. Track and target referrers 8. Measure your impact9. Gather, analyse, act10. Adapt and be flexible

Any Questions? ?

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