Develop Social Media Strategy on a Budget

Using These 7 Tips

Introduction

The advent of social media has drastically changed the communication industry. It has not only practically bridged the gap between both the parties but has also helped in personifying the brand on the whole. It is vital that you have a plan in mind as to how you want to harness the power of these platforms and use it effectively in order to communicate with the clients. Therefore, developing a strategy is the first step towards using the social sites effectively.

Tips to Develop Social Media Strategy

Presentation Agenda:Understand the goalIdeal Buyer PersonaKnow the CompetitionSelecting the Right ChannelContent StrategyEstablish RolesTrack the Progress

Understand The Goal•Identifying the goal is the initial and most important part of any strategy for business. •Have goals that are clear, specific and not open to any sort of interpretation.•The networking platforms should act like an extension of the brand name and its values. Therefore, it is advisable to lay emphasis on one or two goals.•Lay focus on the SMART strategy. This will not only help you to create the mission for the campaign but will also help you to find the ways to achieve them.•Having an objective that is realistic and attainable is another must. •Setting too high standards can result in the downfall of the strategy.•Identify the KPI’s that will be used to measure the success of social media. The metric that is chosen should be indicative of the desired goal.

Ideal Buyer Persona

•Have a clear picture of the target audiences that you wish to cater to. The ideal way to do this is to create the buyer personas.•It is vital that you find out what the purchaser values. •This shall help you in understanding them better and, as a result, you can know what exactly clicks with your consumers.•Once the target audience is identified you can easily lock in the channel of communication.

Know the Competition

•Competitive analysis is an integral part of the social media tactic.•It is always advisable to perform the “SWOT Analysis” for your competitors as it will help you to comprehend what is lacking in your strategy.•Start by picking up the top two to three contenders in the market. Study their profile.•Check which post gets maximum engagement. •This will help you tweak around the strategy according to the needs of the buyers.•Tap into the topics and generate discussions which you think the competitors are ignoring.•This would help you to create a special social niche for your business.

Selecting the Right Channel

•Choose the channel that sees maximum buyer engagement and where the majority of the target audiences are present.• It is vital that you focus on the networks that add value to your business.•LinkedIn can be a great source to target B2B sales while Instagram and Pinterest can be a great tool in case of the fashion industry.•Facebook can be a powerful source while creating brand awareness and Twitter is one of the most famous platforms for consumer service and complaints.

Content Strategy

•Engaging content is what keeps the social media sites alive.•It is essential that you develop a source of strong messages that can provide real value to your buyers.•Share posts or pictures that are relevant to your corporation and followers.•The content that you share must be aligned with the overall goal.•Have an editorial list where you clearly mention the date and the subject type of the content that you are going to post on the networking platforms.•Hold webinars or chat rooms. This can help you in developing an active community of the followers.•Strive for posts that are relevant and has demand in the market.

Establish Roles

•The Social Media Manager should have a clear understanding on the business goals, trends in the industry, the preferences of the buyers as well as the competitors’ activity.•He should be accountable for what content will go, on which site and when will it be published. •As a result, it is vital that you clearly underline who is responsible for what and also ensure that he has the required skills.

Track the Progress

•It is vital that you keep a check on the progress of the plan and make changes if necessary.•Using various tools like UTM codes, HootSuite, Google analytics etc. that can be used in order to gauge the reach of the campaign. •Surveys are another method to hear about what the consumer wants and how you can change your plan to better suit the buyers. •This direct approach of asking the purchasers is usually effective and they have no qualms in sharing their feedback.

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