Five Hot Tips for Social Media StrategyBrooke McMillan, Digital Strategist and Consultant@McMillanATX

Tip #1

Don't Post in a Vacuum

• Work to find the narrative

*The Lonely Vacuum of Space image by JD Hancock and used under a Creative Commons license.

• Create Quarterly Calendar•Align to Strategic Goals

Tip #2

Stop Asking Over and Over and Over

• Three Posts to Every One Ask

*Imperial Art Appreciation: Green image by JD Hancock and used under a Creative Commons license.

• When You Ask, Make it Fun• Give Fundraising Tips

Tip #3

(KISS) Keep it Short, Seriously!

• 6 Second Attention Span

May the Fourth be With You by JD Hancock and used under a Creative Commons license.

• Infographics, Images, Video• 4 min, 60 sec, 15 sec, gif

Tip #4

News Jacking 101

• Pay Attention to the News

Invasion: Texas! by JD Hancock and used under a Creative Commons license.

•Hashtag Jacking

Tip #5

Repurpose Content

• Give Old Blogs a Facelift (30% rule)

Storm Crowd by JD Hancock and used under a Creative Commons license.

• Press Releases to Email to Blogs to Social

Thank You

Brooke McMillan@McMillanATX