tips for a social media strategy
TRANSCRIPT
Tips for Tips for Social MediaSocial Media
StrategyStrategySue BlanternSue BlanternCircuit Rider Circuit Rider
Communities 2.0Communities 2.0
Introductions1. Name2. Organisation3. Job Role4. Key thing your Social MediaM
MUST do
What we’ll cover1. Overview of Social Media 2. Things your Strategy Needs3. Examples4. Branding5. Monitoring
Social Media is….Social media is social software
which mediate human communication. Social media is ubiquitously accessible, and enabled by scalable
communication techniques.
In 2012, social media became one of the most powerful sources for news updates.
http://en.wikipedia.org/wiki/Social_media
Or…It’s YOU talking to PEOPLE about YOU - Marketing
It’s PEOPLE talking to YOU about YOU – Members/Volunteers/Funders
It’s PEOPLE talking to PEOPLE about YOU – Raising profile
Does Social Media matter?
Your Organisation – Reality check
• What’s your attitude to technology?
• What is your technology role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?
Improve Your Online Presence1. Your website is 1 in 630m2. Communicate more efficiently 3. Reach more people by ‘going to
where they are’4. Drive relevant traffic to your
website5. Increase numbers of
enquiries/members/volunteers
Considerations
1. Branding2. Content3. Time4. Capacity5. Interactions6. Commitment
Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
Coffee
5 Things Your Strategy NeedsAlign to Your Business Plan
• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?
5 Things Your Strategy NeedsKnow Your Audience
• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas
5 Things Your Strategy NeedsSet Goals and Measurements
• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Monitor progress
Measure, Measure, Measure
5 Things Your Strategy NeedsSource Stories and Lightweight Media
• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the
table?
5 Things Your Strategy NeedsIntegrate Your Efforts
• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel
Also think about…• What should your online presence achieve?• What information is most important?• Who is your audience and where are they?• What are competitors / similar organisations doing?
Over to youGo through YOUR Strategy Basics
Aim
Talk to people Make connections
Improve your business
Let’s get planning...
Pages 6 - 9
Lunch
The World of Social Media
Examples
Brand It All Up
• Integrate your efforts
• It’s your organisation, not
YouTube’s!
• Align look & feel across all tools
• Simple changes = large impact
Brand It All Up St David’s Penknife Club - Local Fundraisers
Measure, Measure, Measure Meaningful Metrics
• Set realistic goals
• Create a Metrics spreadsheet
• Gather, analyse, act – perpetual loop
Metric Measurement
Grow Supporters List # Newsletter subs
Increase FB comments
Average # comments/posts
Better attendance at events
Attendee numbers year on year
Increased action # petition signatures
Measure, Measure, Measure Meaningful Metrics
• Use Google Analytics keep track of traffic referrers• Discover the big influencers who drive traffic to you• Track them and bring them closer in• Facebook Insights for FB activity and measuring
audience• TweetReach shows the, erm, reach of your tweets (!)
Google Analytics
Google Analytics
Facebook Insights
Facebook Insights
TweetReach
TweetReach
More planning...
Pages 11 & 13
So, Top 10 Tips1. Align SocMed strategy to
Business Plan2. Know your audience3. Set Goals and
Measurement Metrics4. Source stories &
lightweight media5. Integrate your efforts
6. Unify your look & feel7. Track and target referrers 8. Measure your impact9. Gather, analyse, act10. Adapt and be flexible
Any Questions? ?
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0845 474 8282@Communities2_0
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