"think like a marketer" and bring your talent brand to the next level [webcast]
Post on 12-Apr-2017
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@berndleger@berndleger
“Think like a Marketer” and Bring Your Talent Brand to the Next LevelBernd LegerVP of Marketing, CloudLock @berndleger
@berndleger@berndleger
CloudLock’s Talent Brand
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Recruiting and Marketing Alignment:Like Finding a Unicorn?
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Old Shoe CMO
New Shoe CMO
“Do I need to do anything?”
“That’s not our corporate brand!”
“We don’t have any resources for that”
“That’s going to take up too much time”
“We don’t have budget for that”
“What can we do together to
strengthen our brand?”
“How can I use the Talent Acquisition
Team to drive Awareness and
Thought Leadership?”
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Finding Common Ground with Marketing
Managing Your FunnelBrand Recognition
Career SiteSocial Media
Thought Leadership and PR
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Managing the Talent Funnel: It’s not that Different
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What does Your Funnel Look Like?
Inbound Sourced Referrals Internal
Total number of Candidates per Channel
Inbound Sourced Referrals Internal
Total number of “Leads” per Channel
Inbound Sourced Referrals Internal
Total number of Hires per Channel
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Your Funnel at its Core
Thank YouQuestions & Answers
Not Everyone Looks Like This...
From the outside, most of the companies we work for look like this!
..or like this!
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Organize Lunch & Learns
@berndleger 15Source: Bill Taylor in Harvard Business Review, Sept. 2010
“Brand is Culture, Culture is Brand”
“What is Culture
Culture is to recruiting as product is to marketing.”Source: Hubspot Culture Code
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Start Small
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The Old CloudLock (April 2014)
CloudLock Who?
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It’s all about the People, Make it about the People!
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CloudLock in 2016
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Lots of BrainstormingTalent Acquisition and Marketing are Ideal
Partners@berndleger
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1 Common TemplateTakes >5 minutes to complete
Promoted on SocialPublished in Career Section
Results: 2x higher engagement than
any other post!
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Focus On Measurable Results
Strong Increase In Key Performance Indicators
+46%
Reach (Impression
s)
Engagement (Shares)
+76%
Engagement (Likes)
+51%
Followers
+22%
Change over last 6 Months
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10x Increase in Applicants in 6 Months
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Communicate Your Impact
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CloudLock is #1 in Boston, #3 in the United States!
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25x Increase in Pageviews in 1 Year
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Think Like a Marketer: Take Your Talent Brand to the Next Level
Begin a Dialog
Capture Your CultureStart Small, Think Big
Find a fun Project
Get Some Quick WinsUse Data to Show
Impact
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Stand Out!
@berndleger
Is Your Talent Brand an Old Shoe or a New Shoe?
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