the world became digital

And then…The World became digital

Ben van der Burg

Click!Agenda

Click!Agenda

The world became non-lineair

What a

http://www.flickr.com/photos/scratchbeck

Choice!

http://www.flickr.com/photos/magicbean/191729331/

Transparency

Niche

Communities

We all become

Producershttp://www.wikipedia.org/

Sense and

Simplicityhttp://flickr.com/photos/richy/10118385/

http://sleevage.com/wp-content/uploads/2007/07/queen_hot_space.png

We want it Now!

CPc/l/m/xAffl

iate

Rectangle

MediumLargeExpandle

Full banner

Floor adPrestitual

Skyscra

per

Pre-roll

RSS

Viral

InGame

Take Over

SEOSponsoring

Chatbot

Social media

http://www.flickr.com/photos/towert7/412245600

Now what?

http://www.flickr.com/photos/23407982@N07/3850771981

Democracy

http://www.flickr.com/photos/nubianeagle/2913351762

Hig

h va

lue

Med

ium

val

ue

Low

val

ue

User dr

iven

Adver

tise

men

t dr

iven

…dr

iven

Publisheronline

http://www.flickr.com/photos/fotopusch/444017760

e-Commerce

Advertising

Subscription

Selling data

EventsBooks

Presentations

Merchandising

CD’s, DVD’s

http://www.flickr.com/photos/elenicreative/3853664558

http://www.flickr.com/photos/atomicpuppy/2132196242

http://www.flickr.com/photos/pilottage/3661466756

http://www.flickr.com/photos/52756285@N00/489860246

http://www.flickr.com/photos/kiwi2/2703630021

Economic CrisisFocus ROI

More and More online advertising inventory

CPM-priceunder pressureKnowle

dge?

http://www.flickr.com/photos/innoxiuss/1419504712

Vision: > financial models

Discipline: segmentation

Flexibel

Meaning: democracy

Passion: DNA

World is changing

http://www.flickr.com/photos/kategood123/1236148002

Social Media

Social Media?

http://www.flickr.com/photos/joelrnyc/3963122578

Brand

http://www.flickr.com/photos/aaronescobar/3970717716

http://www.flickr.com/photos/olfda/2518393801

Action

http://www.flickr.com/photos/dreamer7112/754756881

Web 2.0

Pixel Art Web 2.0

http://www.flickr.com/photos/gtstuff/95159901

Blind Networks

CPX

Ad-exchanges/Affiliate

Awarenss and action goals

No guaranteed duration and reach

Only standard Banner sizes

No control of media effort

http://www.flickr.com/photos/madmark/134120063

Quality Networks

Dedicated Online Sale

CPX + CPM

Engaged Branding & Awareness goals

Reachguarantee & realisation within duration

Display & Non-Display

Full control of media effort

Behavioral targeting

http://www.flickr.com/photos/larveale/199834887

Profile targeting

Vision: change

Passion: bonus

Discipline: innovation paradox

Meaning: power

http://www.flickr.com/photos/innoxiuss/1419504712

Influence Social Media on Advertising

http://www.flickr.com/photos/viamoi/3650717808

And future

IBM

http://www.flickr.com/photos/9539502@N02/2274000771

IBM

http://www.flickr.com/photos/9539502@N02/2274000771

Value chain

http://www.flickr.com/photos/leecullivan/141114012

Thank you

http://www.flickr.com/photos/todorrovic/3230322493