And then…The World became digital

Ben van der Burg

Click!Agenda

Click!Agenda

The world became non-lineair

What a

http://www.flickr.com/photos/scratchbeck

Choice!

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Transparency

Niche

Communities

We all become

Producershttp://www.wikipedia.org/

Sense and

Simplicityhttp://flickr.com/photos/richy/10118385/

http://sleevage.com/wp-content/uploads/2007/07/queen_hot_space.png

We want it Now!

CPc/l/m/xAffl

iate

Rectangle

MediumLargeExpandle

Full banner

Floor adPrestitual

Skyscra

per

Pre-roll

RSS

Viral

InGame

Take Over

SEOSponsoring

Chatbot

Social media

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Now what?

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Democracy

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Hig

h va

lue

Med

ium

val

ue

Low

val

ue

User dr

iven

Adver

tise

men

t dr

iven

…dr

iven

Publisheronline

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e-Commerce

Advertising

Subscription

Selling data

EventsBooks

Presentations

Merchandising

CD’s, DVD’s

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http://www.flickr.com/photos/kiwi2/2703630021

Economic CrisisFocus ROI

More and More online advertising inventory

CPM-priceunder pressureKnowle

dge?

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Vision: > financial models

Discipline: segmentation

Flexibel

Meaning: democracy

Passion: DNA

World is changing

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Social Media

Social Media?

http://www.flickr.com/photos/joelrnyc/3963122578

Brand

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http://www.flickr.com/photos/olfda/2518393801

Action

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Web 2.0

Pixel Art Web 2.0

http://www.flickr.com/photos/gtstuff/95159901

Blind Networks

CPX

Ad-exchanges/Affiliate

Awarenss and action goals

No guaranteed duration and reach

Only standard Banner sizes

No control of media effort

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Quality Networks

Dedicated Online Sale

CPX + CPM

Engaged Branding & Awareness goals

Reachguarantee & realisation within duration

Display & Non-Display

Full control of media effort

Behavioral targeting

http://www.flickr.com/photos/larveale/199834887

Profile targeting

Vision: change

Passion: bonus

Discipline: innovation paradox

Meaning: power

http://www.flickr.com/photos/innoxiuss/1419504712

Influence Social Media on Advertising

http://www.flickr.com/photos/viamoi/3650717808

And future

IBM

http://www.flickr.com/photos/9539502@N02/2274000771

IBM

http://www.flickr.com/photos/9539502@N02/2274000771

Value chain

http://www.flickr.com/photos/leecullivan/141114012

Thank you

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