the digital world
DESCRIPTION
Earlier this year we attempted to pull together all of the different global research studies on Online, Mobile and Social Media usage into one infographic. Many of our clients have found it satisfying to see all of the data in one place, so we decided to share it with a wider group. Please use this as a guide only as different research companies use different methodologies - we have done our best to account for this where possible. We hope you find it of use.TRANSCRIPT
Mobile phone penetration
Smart phone penetration
Mobile social network penetration
Internet penetration
Social network penetration
Penetration of largest social network
Above Average
Average
Below Average
Chart Information: The base information has come from the following sources: - Total population: CIA world fact-book; Internet penetration: TNS digital life; Social Network Penetration: ComSource, Nielsen, eMarketer, ITU and SNS; Penetration of largest social network: Social Bakers, Nielsen, Squidoo, ComScore, Facebook; Mobile Phone Penetration (crude analysis of number of handsets by population): TelSyte, eMarketer, ARCEP, Statista, Vodafone, CMT, Internet World Stats, Euromonitor, IDC and Anatel; SmartPhone Penetration: eMarketer and IDC; Mobile Social Network Penetration: TNS Digital Life, Mobile Marketing Data Labo, ComScore and Cellular News.
Time Spent Share: Due to availability of data, the online share percentage has been calculated based on the following channel mix: TV, Magazines, Newspaper, Radio and Online – using the following sources: Roy Morgan, BBM/PPM, PMB, NADbank, CNRS, Mediametrie, Nielsen netratings, MA, ARD/ZDF Online Study, Adex, EMM Gfk Eurisko, Video Research MCR, TNS Gallup, Touchpoints, MRI, Media Day, EGM, HRC Korea and PHD Worldwide forecasts. The target audience for Time Spent is based on adults. Wherever possible, PHD has attempted to maintain the purity of data and present it in its original form. However, in some cases, we have made extrapolations in order to best take into account differences in methodologies and missing or outdated data points.
Important Note: We have trawled multiple sources to compile this infographic – with different methodologies – therefore please use as a guide only. This is our first attempt to capture the world’s digital penetration data – please help us improve this. If you find any inaccuracies in the data please send an email to [email protected]. If you would like additional copies please contact us at [email protected].
All percentages refer to the total population
Authors: Eric Meinert / Mark Holden (PHD Network) I Designer: Jenni Smit (Look I Can Draw)
2011(based on data available as of March 2011)
The Digital World: 2011Global Population1
Mobile Phone Penetration5
Internet Usage2
Social Network Usage3*
Smart Phone Penetration6
Global Facebook Users4
Mobile Social Network Usage (estimation)7
Total6,900,000,0005,000,000,0001,966,514,8161,200,000,000 714,000,000642,927,160370,000,000
Penetration100%73%29%17%10%9%5%
Sources (latest available at time of publication): 1 United States Census Bureau2. Nielsen (via Internetworldstats)3. Insite Consulting/eMarketer/PHD Estimation4. Socialbakers5. Wireless Intelligence6 & 7. eMarketer
China 100% 31%
12%
France 100% 69%
55%
Germany 100% 79%
51%
Italy 100% 52%
41%
Russia 100% 43%
31%
UK 100% 83%
64%
Canada 100% 75%
55%
US 100% 76%
59%
Spain 100% 63%
49%
South Korea 100% 81%
60%
Mexico 100% 27%
22%
38%
Brazil 100%
36%
Australia 100% 80%
54%
India 100% 7%
*projected usage
The Digital Leaderboard (Top 15 GDP countries ranked by internet penetration)
Internet penetration
Social network penetration
*Mexico has been excluded as insufficient data was available at time of publication.
Brazil population
193m
36% 35% (Orkut)
43%
18%
31%
12% (RenRen)
7%
80%
54%
Australia population
22m
21% 21% 22% 22% 21%
Brazil
5% 6% 7% 8% 11%
69%
7%
7%
73%
73%
Japan 100%
49%
79%
38%