the truth about mobile-first indexing #mozcon 2017

The Truth AboutMobile-First Indexing

By: Cindy Krum

MozCon 2017July 19, 10:05–10:50am

@SUZZICKS

MOBILE-FIRST INDEXING IS COMING SOON

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LAUNCHINGIN 2018!!!

MOBILE-FIRST INDEXING IS COMING SOON

@SUZZICKS

LAUNCHINGIN 2018!!!

(…Probably?)

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MOBILE-FRIENDLY DESIGN IS GOOD

FAKE NEWS@SUZZICKS

MOBILE-FIRST DESIGN

IS NOT THE SAME AS

MOBILE-FIRST INDEXING

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SO LETS BREAK IT DOWN

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WHAT IS MOBILE?

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WHAT IS FIRST?

A Level of Sequence or

Prioritization!

Not an Exclusion of

Other Content!

WHAT IS INDEXING

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BUT WHAT DOES IT ALL MEAN?

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AWESOME!

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CHAT BOTS GROWING FASTER THAN APPS

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WHO’S ON FIRST?

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WHO IS ON FIRST?

MobileFirst

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WHO IS ON FIRST?

Offline

FirstMobileFirst

@SUZZICKS

WHO IS ON FIRST?

Offline

FirstMobileFirst AI

First

@SUZZICKS

WHO IS ON FIRST?

Offline

FirstMobileFirst AI

First

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Voice

First

WHO IS ON FIRST?

Offline

FirstMobileFirst AI

First

@SUZZICKS

Voice

First

All Essentially the Same Thing

GOOGLE COLLECTS DATA FROM WEB & APPS

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BIG DATA & SEMANTICS

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APP & WEB ARE PRESENTATION LAYERS FOR DATA

Any Company’sCloud Hosted Data & Applications

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#DeviceIndependence

APP & WEB ARE PRESENTATION LAYERS FOR DATA

Any Company’sCloud Hosted Data & Applications

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WHY ARE AMP, PWA’S, APIS, DATABASES &JSON-LD RELEVANT HERE?

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CONTENT & DESIGN ARE COMPLETELY SEPARATE

WHY ARE AMP, PWA’S, APIS, DATABASES &JSON-LD RELEVANT HERE?

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WHAT HAS CHANGED?

90% of the World’s Data Was Created in the Past 2 Years

-?!#?!

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THE MOST EFFICIENT WAYS GOOGLE CAN ACCESS YOUR CONTENT:

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VOICE, AI & MACHINE LEARNING

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SPECULATION:

MOBILE-FIRST INDEXING IS

CLOUD-FIRST INDEXING!(URLS NOT REQUIRED)

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CONNECTED HOME

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CONNECTED HOME

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‘ALL THE THINGS’ ARE GETTING LINKED UP

SEMANTICS PLAY INTO IT

URL NOT REQUIRED CONTENT – BY GOOGLE

Restaurants

URL NOT REQUIRED CONTENT – BY GOOGLE

SongsRestaurants

URL NOT REQUIRED CONTENT – BY GOOGLE

SongsRestaurants TV Shows

URL NOT REQUIRED CONTENT – BY GOOGLE

SongsRestaurants TV Shows Books

URL NOT REQUIRED CONTENT – BY GOOGLE

SongsRestaurants TV Shows Books Sounds

@SUZZICKS

FEEDS& XML

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FEEDS THAT RANK WELL IN GOOGLE

Movie Times

FEEDS THAT RANK WELL IN GOOGLE

Movie Times Shopping

FEEDS THAT RANK WELL IN GOOGLE

Movie Times Shopping Sports Scores

FEEDS THAT RANK WELL IN GOOGLE

Movie Times Shopping Sports Scores Weather

FEEDS THAT RANK WELL IN GOOGLE

Movie Times Shopping Sports Scores Weather Exchange Rates

HOSTING & FIREBASE

@SUZZICKS@SUZZICKS

IS GOOGLE HOSTING A RANKING SIGNAL?

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GOOGLE HOSTED CONTENT RANKS WELL IN SERPS

AMP

GOOGLE HOSTED CONTENT RANKS WELL IN SERPS

AMP Answers

GOOGLE HOSTED CONTENT RANKS WELL IN SERPS

AMP Answers Utilities

GOOGLE HOSTED CONTENT RANKS WELL IN SERPS

Events

@SUZZICKS

GOOGLE HOSTED CONTENT RANKS WELL IN SERPS

YouTubeEvents

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GOOGLE HOSTED CONTENT RANKS WELL IN SERPS

TrafficEvents YouTube

FIREBASE IS STILL KEY

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FIREBASE IS STILL KEY

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INSTANT APPS & DEEP LINKS

• Dynamic Deep Links Allow

the App Content to Rank &

Index

• Instant Apps Saved in 5K

Bundles

JSON & JSON LD

@SUZZICKS

JSON SCHEMA CAN BE ASSOCIATED WITH:

DatasetsApp

Association Files

PWA

Service Workers

Head of HTML

@SUZZICKS

GOOGLE ALLOWS YOU TO MARK-UP YOUR DB

Dataset Instructions for Schema:

https://developers.google.com/search/docs/data-types/datasets

http://bit.ly/dataset-markup

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PWAs& PLUG-INs

@SUZZICKS@SUZZICKS

PROGRESSIVE WEB APP

=

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=ESSENTIALLY A BROWSER PLUG-IN

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SERVICE WORKERS MAY BE CRITICAL TO SEO

SERVICE WORKER@SUZZICKS

SERVICE WORKER CONTROLS

APP SHELL FROM APP MANIFESTINDEX DB API AKA CACHE API

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JSON LD SCHEMA CAN BE ASSOCIATED WITH:

DatabasesApp

Association Files

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• ServiceWorker

GOOGLE IS TURNING GOOGLE NOW/ KNOWLEDGE GRAPH CONTENT INTO PWAS:

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APP 2 APPPLUG-INS

APP PLUGINS

Google Home

APP PLUGINS

Google Home Android Auto

APP PLUGINS

Google Home Android Auto Android Wear

APP PLUGINS

Google Home Android Auto Android Wear

IMESSAGE APPS = APP PLUGINS

OpenTable Giphy Weather Channel ShazamTinder

@SUZZICKS

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GOOGLEACTIONS

GOOGLE ASSISTANT

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OPENTABLE – GOOGLE ACTION

OPENTABLE – GOOGLE ACTION

App – UpdatesBut is not Required

Web - Prevents

ACTIONS HAVE 2 PRESENTATION LAYERS

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ACTIONS HAVE 2 PRESENTATION LAYERS

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COMPONENTS OF A GOOGLE ACTION

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OTHERAPIs

@SUZZICKS@SUZZICKS

APIS MAKE DATA COLLECTION EASIER

API = Application program interface

(API) is a set of routines, protocols,

and tools for building software

applications. An API specifies how

software components should

interact.

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SO BASICALLY….THIS

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APIS FOR OS-LEVEL INTEGRATION

iCloud Account

& Local StorageGoogle Account &

Local Storage

@SUZZICKS

NSUserActivity &

CoreSpotlight APIs

Firebase App

Indexing APIs

PUBLIC & PRIVATE APP INDEXING

VS.

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NSUserActivity &

CoreSpotlight APIs

Firebase App

Indexing APIs –

Marked Private

App Association

File & Web

Markup

PUBLIC & PRIVATE ENGAGEMENT & CACHING

App Association

File & Web

Markup

NSUserActivity &

CoreSpotlight APIs

Firebase App

Indexing APIs –

Marked Private

@SUZZICKS

GOOGLE IS ALREADY MAKING YOUR PERSONAL CLOUD CONTENT PRIVATELY SEARCHABLE

AND ASSEMBLING LOTS OF RICH INFORMATION ABOUT YOU

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APIS WITH AI & BIG DATA = PERSONALIZATION

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WHERE IS THIS ALL GOING?

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WHAT IF….

CLOUD-FIRST PROGRAMMING

IS THE NEW SEO?

AI & BIG DATA LET GOOGLE GENERATE STATIC CONTENT & SOFTWARE/ APPS TO RANK IN POSITION ZERO OF SERPS

ANDROID PERSONALIZED BOTS

@SUZZICKS

WHAT IF….

CLOUD-FIRST PROGRAMMING

IS THE NEW SEO?

CHROME IS A BROWSERBUT IS BEGINNING TO WORK LIKE AN REMOTE OS

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WHAT IF….

CLOUD-FIRST PROGRAMMING

IS THE NEW SEO?

CLOUD-FIRST DEVELOPMENT MAKES APPS, SOFTWARE & WEBDEVICE INDEPENDENT

@SUZZICKS

The Truth AboutMobile-First Indexing

By: Cindy Krum

MozCon 2017July 19, 10:05–10:50am

#MobileFirstIndexing

The Truth AboutMobile-First Indexing

By: Cindy Krum

MozCon 2017July 19, 10:05–10:50am

Bit.ly://MobileFirstSEO

Cindy KrumPresentation at:Bit.ly://MobileFirstSEO

Cindy KrumPresentation at:Bit.ly://MobileFirstSEO

Dani

GraceFaith

Barkley