the state of the manchester blogosphere
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The State of the Manchester Blogosphere
www.delineo.comhttp://twitter.com/delineo
This report analyses the state of Manchester’s blogging community
Why?• Manchester has a thriving blogging community
• The Google search ‘Manchester blog’ returns 84,100,000 results
• In 2006, the first annual Manchester Blog Awards were held to celebrate Manchester’s rich blogging culture
• In 2010, over 200 blogs were nominated for the Manchester Blog Awards Ceremony
This report analyses blogs in five different sectors:• Manchester-centric
• Personal
• Art and culture
• News and politics
• Digital and PR
How the information was collected:
• Over 350 blogs were analysed during August 2010
• Blogs were sourced from blog rolls, personal recommendations and listing websites
• Data accumulated included: the number of posts, the age of the blog, inbound links, blog type, Twitter presence and the inclusion of rich media
• Is hosted on Blogger
• Has 10 posts per month
• Was created in November 2007
The average Manchester blog…
insight
Features of a Manchester blog
• 95% of Manchester blogs feature images/photographs
• 35% of blogs embed videos from YouTube/Vimeo
• 60% of blogs have a Twitter profile on the home page
This category examines blogs which concentrate on events or experiences in Manchester
Manchester-centric blogs
insight
ContentThe average Manchester-centric blog has 14 posts per month
Most posts per month
Rank Site Number of posts
1 manchesterphotography.blogspot.com 41
2 hydedailyphoto.blogspot.com 313 www.manchesterdailyphoto.com 314 oldham100.blogspot.com 215 maccloop.blogspot.com 16
Blog Type
Rank
Site Number of links
1 http://www.manchizzle.com 20,7002 http://hydedailyphoto.blogspot.com 13,8483 http://www.manchesterdailyphoto.com 4,4414 http://www.creativetourist.com 6,8815 http://parklover.wordpress.com 5,044
Incoming links
18% WordPress
18% Other
64% Blogger
insight
The average blog in the Manchester-centric category has a PageRank of 4
Rank Site PageRank1 http://www.creativetourist.com 5
- http://doorsintothepast.blogspot.com 5
- http://hydedailyphoto.blogspot.com 5
100% of blogs surveyed used images in blog posts
insight
65% of blogs in this category had a Twitter presence on the home page
70% of blogs in this category did not include videos in posts
Yes No0
1020304050607080
Yes No0
10203040506070
insight
Age
Rank Site Created1 http://www.manchizzle.com August 2005
2 http://hydedailyphoto.blogspot.com April 2006
3 http://www.manchester-clubbing.blogspot.com April 2006
4 http://www.manchesterphotography.blogspot.com May 2007
5 http://www.ladylevenshulme.co.uk July 2007
The average blog in this category was set up in May 2008
http://visitmanchester.posterous.com was the newest blog in the survey (October 2009)
This category examines blogs which have a personal focus
Personal blogs
insight
ContentThe average personal blog has 14 posts per month
Most posts per month
Rank Site Number of posts
1 http://blog.newfred.com 41
2 http://thelaughinghousewife.wordpress.com 29
3 http://ianjosephbrook.blogspot.com 214 http://benjaminjudge.wordpress.com 185 http://www.joethedough.com 14
Blog type
Rank
Site Number of links
1 http://gapingsilence.wordpress.com 39,9502 http://myshittytwenties.wordpress.com 19,4413 http://everton.blogspot.com 11,6974 http://www.almostwitty.com 3,2625 http://benjaminjudge.wordpress.com 3,081
Incoming links
40% WordPress
10% Other
50% Blogger
insight
The average blog in the personal category has a PageRank of 3
Rank Site PageRank1 http://everton.blogspot.com 5
- http://myshittytwenties.wordpress.com 5
- http://gapingsilence.wordpress.com 5
100% of blogs surveyed used images in posts
insight
67% of blogs in this category had a Twitter presence on the home page
50% of blogs in this category included videos in posts
Yes No0
10203040506070
Yes No0
10
20
30
40
50
60
insight
Age
Rank Site Created1 http://headstretcher.blogspot.com October 1995
2 http://www.thefrancunian.co.uk December 2000
3 http://www.benedson.blogs.com September 2002
4 http://ackworthborn.blogspot.com November 2003
5 http://thelaughinghousewife.wordpress.com May 2005
The average blog in this category was set up in May 2007
http://gemmahodgson.wordpress.com was the newest blog in the survey (February 2010)
This category examines blogs which concentrate on art and culture
Art and culture blogs
insight
Content The average art and culture blog has 9 posts per
month
Most posts per monthRank Site Number
of posts1 http://www.wondrousreads.com 382 http://bookwitch.wordpress.com 323 http://makingeggs.blogspot.com 204 http://manchesterlitlist.blogspot.com 185 http://maxdunbar.wordpress.com 17
Blog type
Rank
Site Number of links
1 http://wordsandfixtures.blogspot.com 46,0262 http://artoffiction.blogspot.com 45,7023 http://santiagosdeadwasp.blogspot.com 43,3694 http://goneeightyfive.blogspot.com 42,7795 http://maxdunbar.wordpress.com 21,880
Incoming links
12% WordPress
82% Blogger
insight
The average blog in the arts and culture category has a PageRank of 3
Rank Site PageRank1 http://
santiagosdeadwasp.blogspot.com 6
2 http://wordsandfixtures.blogspot.com 5 - http://goneeightyfive.blogspot.com 5
89% of blogs surveyed used images in posts
insight
77% of blogs in this category had a Twitter presence on the home page
82% of blogs in this category did not include videos in posts
Yes No0
102030405060708090
Yes No0
102030405060708090
insight
Age
Rank Site Created1 http://culturaltalesoftwocities.blogspot.com January 2001
2 http://tony-trehy.blogspot.com March 2004
3 http://not-exactly-true.blogspot.com May 2004
4 http://goneeightyfive.blogspot.com November 2004
5 http://www.loscuadernosdejulia.com January 2005
The average blog in this category was set up in September 2007
http://manchesteruniversitypressblog.blogspot.com was the newest blog in the survey (March 2010)
This category examines blogs which concentrate on news and politics
News and politics blogs
insight
Content The average news and politics blog has 56 posts per month
Most posts per monthRank Site Number
of posts1 http://insidethem60.journallocal.co.uk 2552 http://normblog.typepad.com 823 http://www.saddleworthnews.com 684 http://www.salfordstar.com 215 http://manchestermule.com 8
Blog type
Rank
Site Number of links
1 http://normblog.typepad.com/normblog 486,8762 http://politaholic.blogspot.com 21,4303 http://www.gracefletcherhackwood.co.uk 12,0994 http://www.salfordstar.com 5,2345 http://www.saddleworthnews.com 2,431
Incoming links
63% WordPress
24% Other
13% Blogger
insight
The average blog in the news and politics category has a PageRank of 4
Rank Site PageRank1 http://normblog.typepad.com/
normblog 6
2 http://politaholic.blogspot.com 5
- http://www.gracefletcherhackwood.co.uk 5
75% of blogs surveyed used images in posts
insight
50% of blogs in this category had a Twitter presence on the home page
75% of blogs in this category did not include videos in posts
Yes No0
1020304050607080
Yes No 0
10
20
30
40
50
60
insight
Age
Rank Site Created
1 http://thethreeleggedcat.blogspot.com February 2006
2 http://politaholic.blogspot.com March 2006
3 http://manchestermule.com January 2008
4 http://www.gracefletcherhackwood.co.uk August 2008
5 http://www.salfordstar.com April 2009
The average blog in this category was set up in July 2008
http://insidethem60.journallocal.co.uk was the newest blog in the survey (April 2010)
This category examines blogs which concentrate on digital and PR issues
Digital and PR blogs
insight
Content The average digital and PR blog has 8 posts per month
Most posts per month
Rank Site Number of posts
1 http://www.ukfastblog.co.uk 14- http://sarahhartley.wordpress.com 14- http://blog.codecomputerlove.com 144 http://www.i-com.net/blog 135 http://pr-media-blog.co.uk 11
Blog type
Rank
Site Number of links
1 http://pr-media-blog.co.uk 8,8452 http://sarahhartley.wordpress.com 7,8813 http://www.lovecreative.com/blog 3,3554 http://blog.pushon.co.uk 1,1095 http://www.ukfastblog.co.uk 894
Incoming links
71% WordPress
17% Other
12% Blogger
insight
The average blog in the digital and PR category has a PageRank of 3
Rank Site PageRank1 http://sarahhartley.wordpress.com 5- http://blog.codecomputerlove.com 53 http://blog.fluidcreativity.co.uk 4
100% of blogs surveyed used images in posts
insight
94% of blogs in this category had a Twitter presence on the home page
65% of blogs in this category did not include videos in posts
Yes No0
102030405060708090
100
Yes No0
10203040506070
insight
Age
Rank Site Created
1 http://blog.fluidcreativity.co.uk February 2004
2 http://blog.pushon.co.uk October 2005
3 http://www.lovecreative.com/blog September 2006
4 http://theeword.blogspot.com September 2006
5 http://www.ukfastblog.co.uk December 2006
The average blog in this category was set up in July 2008
http://www.visionandmedia.co.uk was the newest blog in the survey (December 2010)
Contact us
Email: web@delineo.com
Web: www.delineo.com
Phone: 0161 839 6289
Twitter: @delineo
Copyright 2010 Delineo
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