The Indian Blogosphere2014

35,464

Authenticated blogs in the

IndiBlogger.in database.

1059

respondents to a questionnaire

318,059

blogposts submitted on

IndiVine™ since 2008

U2’s tour from 2009 to 2011 is

credited to be the largest concert tour

by gross (772 million) and attendance

(7.2 million)

Bloggers are brands in themselves

High levels of interaction indicate that blogs

are topic specific networks

Bloggers are the source of majority of the

content available on the internet today

Blogs are one of the oldest forms of social

communication online

Why Bloggers are rock stars

Springsteen’s mother

got an $18 guitar

when he was 13. Later

when she bought a

$60 Kent Guitar for her

son, she had to take a

loan to do so.

In India, blogs have

been the fastest

growing medium

across the web

24.3

35.9

0

5

10

15

20

25

30

35

40

2012 2013 (in millions)

Provide detailed analysis with multimedia

Create digital excitement

Get the message out as credible sources

Integrate well into existing marketing models

Provide information to potential customers

Blogs today……...

Marilyn Manson is not the real

name but is a balance of good and

evil. Marilyn comes from Marilyn

Monroe, America's sweetheart.

Manson comes from Charles

Manson, the infamous killer.

Gender Ratio of Indian Bloggers

Male

75%

Female

25%

Jim Morrison was physically

turned on to Janis Joplin

after she busted a bottle of

Southern Comfort over his

head, knocking him out cold.

Morrison, loving the physical

confrontation and her violent

attitude, seemed to be in

love only to be turned down

not once but twice!

English

88%

Hindi

5%

Malayalam

1%

Marathi

1%

Tamil

3%

Telugu

1%

Others

1%

Other

12%

Other Indic Languages include Assamese, Bengali, Gujarati, Kannada, Punjabi, Sanskrit, Urdu

Bloggers by languageAvial, a Malayali alternative rock band from Kerala

derives its name from a south Indian dish Avial

made with a mixture of contrasting vegetables.

< 18

1%

18 to 25

24%

25 to 35

54%

35 to 45

14%

45+

7%

Bloggers by age

Rolling stones are 52

years old as a band and

counting! We’ll let that

sink in for a moment.

Food & Drink

Travel

Movies

Tech News

Gadgets

Personal Care

Books

Fashion

Political News

Health

Most blogged about topics

Eric Clapton is

the only three

time inductee in

the Rock and

Roll Hall of fame

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Health

Elections

Gadgets

Shopping

Blogging

Family & Parenting

Books

Food & Drink

Travel

Growth in blogging categories

% change from 2012 to 2013

Twitter

46%

Facebook

29%

Pinterest

9%

Linkedin

8%

Digg.com

3%

Flickr

2%

delicious.com

2%

Google

Plus

1%

Other

8%

Use of social networks

59%

5%

118%

38%

0%

27%

-20% 0% 20% 40% 60% 80% 100% 120% 140%

Facebook

Flickr

Pinterest

Linkedin

delicious

Digg.com

Google Plus

Twitter

Change in use of social networks

The cover of

Radiohead’s 1993 hit

song ‘Creep’ was the

soundtrack for the

movie the Social

Network’s trailer

Bangalore

12%

Mumbai

12%

Chennai

10%

Delhi - NCR

8%

Hyderabad

6%

Pune

4%

Kolkata

3%Ahmedabad

1%

Jaipur

1%

Indore

1%

Coimbatore

1%

Lucknow

1%

Rest of India

and world

40%

Bloggers by Geography

Indian Bloggers vs Global Bloggers

79

6

44

86

56

86

38

10

64

31.1

0 10 20 30 40 50 60 70 80 90 100

USE OF TEXT

USE OF IMAGES

USE OF VIDEOS

MONETIZATION

PURCHASE INFLUENCE

Global Bloggers Indian Bloggers

After opening the 2007 Iron

Maiden concert in India

Parikrama are now the

official opening band for

any Maiden concert in Asia

86%bloggers monetize their blogs in some way or the

other

22% bloggers use their blogs to further their profession

45%are being approached by brands or agencies

The Beatles are the

highest selling

artist/band of all time

with claimed sales of

600 million

of the blogs in

India influence

buying decision56%

Bob Dylan (1941 -) is

considered one of the

most influential

musicians of all time.

Google Adsense

72%

Chitika

1%

Kontera

1%

AdBrite.com

1%

Other networks

1%Affiliate programs

8%

Other revenue

sources

2%

Don't monetize

14%

Always torn between endorsements and

their beliefs Pink Floyd invariably ended

up donating all they earned including the

last one they ever did with Volkswagen in

1993 for the Division Bell tour

64%Amazon’s share in affiliate

programs followed by 31%

for flipkart

22%Bloggers who have

dedicated professional

interest in their blogs

Monetization of blogs

Blogspot

63%

Self

Hosted

21%

Wordpress

14%

Tumblr

1%

Others

1%

Blogging platforms used

Friends and

Family

25%

Search

Traffic

30%

Followers

31%

Others

14%

Blog Traffic Sources

In 2006, Prince won the

Lifetime achievement

Webby Award for visionary

use of the internet and first

ever release of an album

online

20%blog poetry and short stories

35% publish guest blog posts

43% use a blog roll

24% blog anonymously

His iconic performance of

‘Star Spangled Banner’ at

Woodstock in 1969 was not a

symbol of national pride,

rather an attack on America’s

continued occupation of

Vietnam. Ignoring concerns of

starting a riot, he went ahead

with a performance that has

become an integral part of

American history.

Article

79%

Poetry

8%

Short Stories

/ Memoirs

6%

Photography

5%

Comics &

Animation

1%

Video

1%

Presentation Style

Desktop,

73%

Mobile,

24%

Tablet, 3%

Device used to blog

Rammstein, renowned for their on-stage

theatrics, frequently set their boots, drumsticks,

clothes, microphones, amplifiers etc. on fire. Front

row patrons – beware of singed eyebrows!

Frequency and promotion

Social

Networks

47%IndiBlogger

39%

Others

11%

Advertising

3%

Promotion used

Daily

5%Once a

week

22%

Once a

fortnight

14%Once a

month

18%

Once in two

months

20%

Infrequent

21%

Frequency of posting

Estranged by Guns N' Roses' is one of the longest and most

expensive music videos ever made. The video is the third

and final part of an unofficial trilogy of videos "Don't Cry"

and "November Rain

The IndiBlogger report in the

Marketing Whitebook 14-15

In its tenth edition, the Marketing Whitebook

has evolved as much as the Indian market

scape has. Not only does it pack useful data

that will help marketers navigate today's

complex marketplace, but it also comes with

perceptive columns that throw up sharp

insights on new trends and changing

consumer behavior.

Pick up a copy

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‘The Mouse

Charmers’ by

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Goyal as one

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in India.

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Get in touch

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Nihal +91 98677 59992

Vineet +91 99875 59693

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