the playful workplace, gamification for the corporate world - peter filak

The Playful WorkplaceGamification for the Corporate World

Peter Filak

Challenges of traditional recruitment

Catching the attention of new generation job-seekersEngaging target audiences to engage with a brand

Establishing a strong employer brandAssessing and selecting the right talent

What does gamification provide for users?

• Clear goals• Transparent rules• Best use of their capabilities• Quicker engagement into processes• More motivation

vs.

vs.

Munkatársak toborzása

Multipoly achievements:

3340 players from 80% of Hungarian universities

Playing 1.5 hours on average

54% female players

86% fresh graduates or students

72% regularly visited the PwC website to find information

The opinion of 77% of users changed in positive ways about PwC

Enterprise Game Platform

The game only begins…

Situation

Back-ground

Negotia-tion

Decision

Situation

Back-ground

Negotia-tion

Decision

Situation

Back-ground

Negotia-tion

Decision

Situation

Back-ground

Negotia-tion

Decision

Situation

Back-ground

Negotia-tion

Decision