the playful workplace, gamification for the corporate world - peter filak
TRANSCRIPT
The Playful WorkplaceGamification for the Corporate World
Peter Filak
Challenges of traditional recruitment
Catching the attention of new generation job-seekersEngaging target audiences to engage with a brand
Establishing a strong employer brandAssessing and selecting the right talent
What does gamification provide for users?
• Clear goals• Transparent rules• Best use of their capabilities• Quicker engagement into processes• More motivation
vs.
vs.
Munkatársak toborzása
Multipoly achievements:
3340 players from 80% of Hungarian universities
Playing 1.5 hours on average
54% female players
86% fresh graduates or students
72% regularly visited the PwC website to find information
The opinion of 77% of users changed in positive ways about PwC
Enterprise Game Platform
The game only begins…
Situation
Back-ground
Negotia-tion
Decision
Situation
Back-ground
Negotia-tion
Decision
Situation
Back-ground
Negotia-tion
Decision
Situation
Back-ground
Negotia-tion
Decision
Situation
Back-ground
Negotia-tion
Decision