the new product development ecosystem

Mike KuniavskyAugust 15, 2012

Dorkbot SF

THE NEW PRODUCT DEVELOPMENT ECOSYSTEMHOW WE WILL SKETCH PRODUCTS AND REINVENTMANUFACTURING IN THE PROCESS

DORKBOT 2006: THE COMING AGE OF MAGIC

DORKBOT 2010: INFORMATION AS A MATERIAL

PROLOGUE: UNITS OF WORK

Anit

quit

y

180

0W

att

’s p

ate

nt

expir

es

Toda y

1

10

100

1000

10K

etc

# of things from 1 unit of work

# units of work to make the first thing

200

9

Str

ata

sys

pate

nt

expir

es

THE NEW PRODUCT DEVELOPMENT ECOSYSTEM

AMAZON 2020

MASS CUSTOMIZATION IS SO 1996!

COPY SHOPS FOR 3D AND DESKTOP MANUFACTURING?

2020?

2020

ANALYTICS

FEEDBACK LOOPS

1957

1958

1959

Blank’s Customer discovery

LOW Volume MANUFACTURING and Assembly

LOW VOLUME SOCIAL COMMERCE

LOW VOLUME SOCIAL COMMERCE

LOW VOLUME SOCIAL COMMERCE

CLOUD-BASED COLLABORATIVE DESIGN TOOLS

CLOUD-BASED COLLABORATIVE DESIGN TOOLS

DIGITAL FABRICATION

UBICOMP/IOT

BIG DATA ANALYTICS

CLOUD-BASED DESIGN TOOLS

SOCIAL COMMERCE

+

+

+

+

THE NEW PRODUCT DEVELOPMENT ECOSYSTEM

=

CONCLUSION

Mike Kuniavskymikek@thingm.com