the new product development ecosystem
DESCRIPTION
(SEE SLIDE NOTES FOR COMPLETE TRANSCRIPT) Imagine a world 8 years from now where instead of a warehouse, Amazon is a factory. Products are made in small quantities, as needed, based on direct input from users to designers and developers. In this world design directly drives product creation, and data informs design. Consumer products are made locally, with local materials and workers, while at the same time being able to use design and engineering talent from anywhere on earth. It simultaneously looks exactly like our world, but is totally different.TRANSCRIPT
Mike KuniavskyAugust 15, 2012
Dorkbot SF
THE NEW PRODUCT DEVELOPMENT ECOSYSTEMHOW WE WILL SKETCH PRODUCTS AND REINVENTMANUFACTURING IN THE PROCESS
DORKBOT 2006: THE COMING AGE OF MAGIC
DORKBOT 2010: INFORMATION AS A MATERIAL
PROLOGUE: UNITS OF WORK
Anit
quit
y
180
0W
att
’s p
ate
nt
expir
es
Toda y
1
10
100
1000
10K
etc
# of things from 1 unit of work
# units of work to make the first thing
200
9
Str
ata
sys
pate
nt
expir
es
THE NEW PRODUCT DEVELOPMENT ECOSYSTEM
AMAZON 2020
MASS CUSTOMIZATION IS SO 1996!
COPY SHOPS FOR 3D AND DESKTOP MANUFACTURING?
2020?
2020
ANALYTICS
FEEDBACK LOOPS
1957
1958
1959
Blank’s Customer discovery
LOW Volume MANUFACTURING and Assembly
LOW VOLUME SOCIAL COMMERCE
LOW VOLUME SOCIAL COMMERCE
LOW VOLUME SOCIAL COMMERCE
CLOUD-BASED COLLABORATIVE DESIGN TOOLS
CLOUD-BASED COLLABORATIVE DESIGN TOOLS
DIGITAL FABRICATION
UBICOMP/IOT
BIG DATA ANALYTICS
CLOUD-BASED DESIGN TOOLS
SOCIAL COMMERCE
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THE NEW PRODUCT DEVELOPMENT ECOSYSTEM
=
CONCLUSION
Mike [email protected]