From product to ecosystemUser experience as flow and narrative

Luca Rosati @lucarosati lucarosati.it

UX is like a hopscotch

to be continued

Start

to be continued

Start

X-channel

Sketch by Dan Willis, dswillis.com

retailer’s ability to create a seamless shopping UX across channels is the key factor for consumers loyalty

Source: Retail TouchPoints 2011

Breaking down the silos

The case of Istituto degli Innocenti

Documentation center Historical archive

MuseumLibrary

Museum Thesaurus

Doc. Center

Digital repository

Minori.it

LibraryHistorical archive

User experience as a flow

Web

Museum

Web

Library

...and narrative

We are time-bound entities. We cannot think, analyze, measure without

a flow of time through our flesh. So we are not objects, but processes

... the microhistories of people with objects

– Bruce Sterling

contemporary

wayfinding is a multifaceted exploration, requiring

solutions beyond the visual signage– Olga Surawska

the right balance between semplicity and complexity [...] is in the concept of

rhythm which is grounded in the modulation of difference

– John Maeda

rhythm as conceived in poetic structure is a way

to build recognizable patterns so to ensure seamless experience across the channels or touchpoints

Let’s recap

Shift from product to ecosystemUser experience as a flow across channels

Rhythm as a possible key

Rayuela by Gotan Project

Innocenti project teamAntonella Schena, Rita Massacesi, Aurora Siliberto – Doc. center, Thesaurus

Carlo Toccaceli Blasi – CIO

Stefano Filipponi, Eleonora Mazzocchi – Museo degli Innocenti

Anna Maria Maccelli, Lucia Ricciardi – Historical archive

Luca Rosati – IA

Photos credits

1. Hopschotch – Luigi Scuderi

16. Hopschotch – Sean Stephens

5. Intent paths – Dan Willis

7. Silos – Eirik Refsdal

9. Ospedale degli Innocenti – Nicole Gottier– all retrieved in Flickr