Fostering Innovation & Ecosystem Development

Karolina Marzantowicz IBM Academy of Technology Leadership Team

kmarzantowicz

New Partner Types

Academia

Influencers

Startups

VARs and VADs

ISVs and

SIs

Individual Developers

Born on Cloud Partners

2

200+ Champions on Cloud and related areas: Mobile, Social, Big Data

1000+ Value-added Reseller and Distributor with an IBM Cloud mark

1000+ Cloud based MSPs 4800+ Cloud Communities on

developerWorks

1250+ Cloud Solution ISVs

1.6M Cloud developerWorks profiles

2000+ members

100+ referring and selling partners

for IBM SaaS portfolio

100 Universities, 200 Faculty,

2000+ Students in 20 countries on Cloud

@IBMGE | ibmsmartcamp.com

Our Established Ecosystem fuels innovation and it’s large and growing

The Opportunities

The Technologies

The Go-to-Market

Technology Access Market Insights Worldwide Reach

Data

Industry

Business Models

Cloud

Engagement

Watson

Big Data & Analytics

SoftLayer

BlueMix

MobileFirst

Smarter Commerce

Smarter Workforce

Mentoring

Access to capital

Sales & Marketing Support

Client access

Partner relationships

Visibility

Startups seek a successful partner who understands

@IBMGE | ibmsmartcamp.com 3

NEW!

* up to $120K based on meeting eligibility requirements and qualification levels 4

exposure to vast global

network End of

relationship

expert judges Q&A

Pitch to VCs, entrepreneurs, top

industry leaders

expert mentoring

Exclusive events aimed at identifying early stage entrepreneurs who are developing business ventures that align with IBM’s strategy

Pitch and receive mentoring at:

• Local SmartCamp events in cities around the world

• Eligible for Regional IBM SmartCamp

• Global SmartCamp Finals

5

75 SmartCamps

In

2014

5,000+ Partners in

GEP

Entrepreneur of the Year

IBM SmartCamp

6

Power of the ecosystem. Expanding partnerships.

© 2014 IBM CORPORATION

@IBMGE | ibmsmartcamp.com

The Value of Dancing with Goliath

Kinetise find value in the scale of services that their Goliath partner

IBM can provide them.

The cloud services that IBM can offer Kinetise will help it to provide

the SaaS platform to a wider audience. This will produce a network

effect if successful – the more apps that are produced and the better

their quality becomes, the more people are likely to use them and

hence the greater the demand for the production of more apps.

Kinetise recognise that partnering a corporate Goliath provides them

not only with expertise, but a platform for growth.

New Partner Types

Academia

Influencers

Startups

VARs and VADs

ISVs and

SIs

Individual Developers

Born on Cloud Partners

7

200+ Champions on Cloud and related areas: Mobile, Social, Big Data

1000+ Value-added Reseller and Distributor with an IBM Cloud mark

1000+ Cloud based MSPs 4800+ Cloud Communities on

developerWorks

1250+ Cloud Solution ISVs

1.6M Cloud developerWorks profiles

2000+ members

100+ referring and selling partners

for IBM SaaS portfolio

100 Universities, 200 Faculty,

2000+ Students in 20 countries on Cloud

@IBMGE | ibmsmartcamp.com

Our Established Ecosystem fuels innovation and it’s large and growing

Hackathons / Krakatons

8

New Partner Types

Academia

Influencers

Startups

VARs and VADs

ISVs and

SIs

Individual Developers

Born on Cloud Partners

9

200+ Champions on Cloud and related areas: Mobile, Social, Big Data

1000+ Value-added Reseller and Distributor with an IBM Cloud mark

1000+ Cloud based MSPs 4800+ Cloud Communities on

developerWorks

1250+ Cloud Solution ISVs

1.6M Cloud developerWorks profiles

2000+ members

100+ referring and selling partners

for IBM SaaS portfolio

100 Universities, 200 Faculty,

2000+ Students in 20 countries on Cloud

@IBMGE | ibmsmartcamp.com

Our Established Ecosystem fuels innovation and it’s large and growing

Citi Mobile Challenge

10

@IBMGE | ibmsmartcamp.com | ibm.com/isv/startup

Karolina Marzantowicz IBM Academy of Technology Leadership Team

kmarzantowicz