the future of seo - november 2012

The Future of SEO- November 2012

Where is SEO now?

What is SEO?

It’s essential to be on the 1st page of the natural results

400 million search queries performed every single day

87% of us use search engines to solve problems

9/10 businesses

find search engine optimisation (SEO) to be effective at increasing sales

Source: E-Consultancy

Customers want to buy

… NOW

50% of marketers are increasing SEO spending in 2013

Less than 1% of searchers go past the 1st page

What results can be achieved through SEO?

Local business

25 enquiries per month from natural search

£500 per month investment 150% ROI over 12 months

B2B service

Increased leads to 80 per month£1,000 per month investment

200% ROI in 12 months

E-Commerce

Increased e-commerce sales by £275,000

£2,000 per month investment 1000% ROI in 12 Months

Luxury products

£1,600,000 in annual sales revenue from SEO £4,500 per month investment

3000% ROI in 12 months

How can you get ahead for the SEO of the future?

It’s all about YOU!…The user

Always has. Always will.

Choose the right keywordsThe words people are actively searching

for which are relevant to your website

Keywords will reflect: brand names/mis-spellings

products/servicestarget audienceunique benefits

locations

Research tools find keyword searches for

web, mobile, tablet, tv & gaming devices

Some competitors will be 20 years ahead

Searches will becomes more niche and long tail

Meta Data & Micro-Data OptimisationTitle tags and header tags need to include your keywords for you to rank on the 1st page. Microformat tags will give you the edge (for a while).

Microformats.org

Content Optimisation & CreationOptimising your existing content for your target audience and creating guides, blogs & resources

Rich

Media

Content & CurationApps

Videos

Podcasts

Audio

Infographics

APIs

Apps

+ Changes can cause increases

Technical SEO issues:web hosting server location,

Excessive PHP/ASP coding, URLs, domain names, CMS, onsite search, dynamic content,

onsite links, iFrames, navigation, htaccess, robots.txt, redirects, images, videos, audio, flash, pdfs,

duplicate content, dated content, archived content, moved content,

deleted content, usability, accessbility- Changes can

cause drops

Conversion rate optimisation will be the next standard

articles, directories, content, blogs, social media, authority

The perfect post Penguin linkbuilding mix

1 part value 1 part volume1 part varietyDashes of relevance

Analytics will be about multi-attribution modelling

SEO Will Be a Best Practice It’s part of PR/social, content, web design, development and analytics...

Source: Econsultancy 2012

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