future-proofing your seo: 2012 edition
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Future-Proofing Your SEO: 2012 Edition. Dr. Peter J. Meyers | User Effect. Chat with webinar attendees: http ://bit.ly/seomozchat. Technical problems or feedback: Please email [email protected]. SEO should look like this…. …Not like this. Proactive SEO. I. Year in Review. - PowerPoint PPT PresentationTRANSCRIPT
Future-Proofing Your SEO:2012 Edition
Dr. Peter J. Meyers | User Effect
Chat with webinar attendees:
http://bit.ly/seomozchat
Technical problems or feedback:Please email [email protected]
SEO should look like this…
Proactive SEO …Not like this.
I. Year in Review
Jan/Feb – High Profile Penalties
JC Penney hit for link farms (http://nyti.ms/fbisVa), Overstock for paid links
SEO should look like this…
Mmmm…Rankings tastelike despair!
Feb 23 – The Panda Update
Panda 1.0 impacted an estimated 12% of queries
02/23 – Panda 1.004/11 – Panda 2.005/09 – Panda 2.106/21 – Panda 2.207/23 – Panda 2.3
08/12 – Panda 2.409/28 – Panda 2.510/03 – Panda Flux10/13 – Panda Flux11/18 – Panda Flux
June 21 – Google+ Launches
Preceded by March 30th launch of +1 button
Oct 28 – Query Encryption
Impact on data seems to be increasing (http://mz.cm/v5NnoM)
Nov 3 – Freshness Update
Google claimed 35% of queries impacted!
II. Proactive SEO
“13,311 precision evaluations…”“…resulted in 516 changes”
“Why Do They Outrank Me?”
Maybe you’re asking the wrong question…
“Why Do I Deserve to Rank?”
You can’t control Google or your competitors.
Link
s
Link
s
On-
page
Soc
ial
Use
rs
Con
tent
Follow the money…
III. Looking Ahead
Consolidate Pages
More indexed pages is NOT always better.
True DuplicatesDuplicate Paths
Search Sorts
Product OptionsGeo Keywords
Syndicated ContentSearch Pagination “Thin” Content
Consolidate Domains
Google’s not that dumb.
BuyCheapJunk.comBuyJunkNow.com
MyCheapCrap.com
FindJunk.comILoveJunk.net
TheBestJunk.comCheapJunk.org JunkityJunkJunk.co
Create Unique Value
What is your Search Value Proposition (SVP)?
Buy Content, Not Links
My rule of thumb: 20 hours for a great piece of content.
$1000 = 100 hours = 200 [crap] links
*Lifetime traffic (published Feb 2009)
*Traffic for 2011 only (no updates)
Diversify, Diversify, Diversify
Diversify your link-building tactics, sources, and anchor text.
Proactive SEO The Reverse Sandbox
Build Your Social Authority
Tweets, Likes and +1s will have PR (PersonRank).
Mind Your Bouncing
Bing is already factoring in user signals (http://binged.it/rqsZEO).
Bounce Rate “Dwell Time”Click-Through Rate
Speed It Up
Long Live the 10-result SERP
Local, Maps, Images, News, Thumbnails, Real-time, Site-links…
www.seomoz.org/freetrial