the future of seo - november 2012
DESCRIPTION
A whirlwind ride through where SEO is now, where SEO is heading in the future and steps you can take to be ahead of the gameTRANSCRIPT
The Future of SEO- November 2012
Where is SEO now?
What is SEO?
It’s essential to be on the 1st page of the natural results
400 million search queries performed every single day
87% of us use search engines to solve problems
9/10 businesses
find search engine optimisation (SEO) to be effective at increasing sales
Source: E-Consultancy
Customers want to buy
… NOW
50% of marketers are increasing SEO spending in 2013
Less than 1% of searchers go past the 1st page
What results can be achieved through SEO?
Local business
25 enquiries per month from natural search
£500 per month investment 150% ROI over 12 months
B2B service
Increased leads to 80 per month£1,000 per month investment
200% ROI in 12 months
E-Commerce
Increased e-commerce sales by £275,000
£2,000 per month investment 1000% ROI in 12 Months
Luxury products
£1,600,000 in annual sales revenue from SEO £4,500 per month investment
3000% ROI in 12 months
How can you get ahead for the SEO of the future?
It’s all about YOU!…The user
Always has. Always will.
Choose the right keywordsThe words people are actively searching
for which are relevant to your website
Keywords will reflect: brand names/mis-spellings
products/servicestarget audienceunique benefits
locations
Research tools find keyword searches for
web, mobile, tablet, tv & gaming devices
Some competitors will be 20 years ahead
Searches will becomes more niche and long tail
Meta Data & Micro-Data OptimisationTitle tags and header tags need to include your keywords for you to rank on the 1st page. Microformat tags will give you the edge (for a while).
Microformats.org
Content Optimisation & CreationOptimising your existing content for your target audience and creating guides, blogs & resources
Rich
Media
Content & CurationApps
Videos
Podcasts
Audio
Infographics
APIs
Apps
+ Changes can cause increases
Technical SEO issues:web hosting server location,
Excessive PHP/ASP coding, URLs, domain names, CMS, onsite search, dynamic content,
onsite links, iFrames, navigation, htaccess, robots.txt, redirects, images, videos, audio, flash, pdfs,
duplicate content, dated content, archived content, moved content,
deleted content, usability, accessbility- Changes can
cause drops
Conversion rate optimisation will be the next standard
articles, directories, content, blogs, social media, authority
The perfect post Penguin linkbuilding mix
1 part value 1 part volume1 part varietyDashes of relevance
Analytics will be about multi-attribution modelling
SEO Will Be a Best Practice It’s part of PR/social, content, web design, development and analytics...
Source: Econsultancy 2012
What do you think? Call: 01273 666 884Email: [email protected] Visit: www.thoughtshift.co.uk Twitter: @thoughtshiftuk