the future of data in a connected world
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THE FUTURE OF DATA IN A CONNECTED WORLD
Steve Lucas
President, SAP Platform Solutions
Big Data Has Changed the World FOREVER
2
Years to Reach 50 millions Users
0
10
20
30
40
Radio TV Internet iPod Facebook
38
13
4 4
100M users in
9 months
If Facebook were a country it would be the world’s 3rd largest between India and the U.S (China is #1)
313.9M
U.S. India Facebook
1.11B 1.23B
Number of Internet users
worldwide 2.2B
Number of Google
searches 2012 1.2T
Number of electronic business and consumer transactions
per DAY by 2020
450B More mobile phones have been
manufactured than there are people on earth. 5 Billion are in
use today.
v.
What’s Driving This? The Internet of Everything
3 *IDC Big Data Market Share report, 2011 – 2016. Revenue refers to 2014 projection
The Future With Big Data
4
“If executives don’t find a way to trap, tame, and train their data monsters, they’ll be extinct in 2 years”
Big Data: Getting Ready for the 2013 Big Bang
How does a phone call turn into a predictor for global oil futures?
Integrated conversations between people and things!
Things “Talk” to Other Things…People “Talk” to Things
eBay – finding a needle in a billion, billion haystacks
5
Massive real-time “Signals” app for eBay
MEN’S
50%
SNEAKERS
35%
COLLECTIBLES
20%
BASKETBALL
10%
Grabbing the Big Data Opportunity
6
ACQUIRE ACT BIG DATA ANALYZE
SAP: Real-time, with real results
REAL RESULTS
REAL TIME
Accelerate how you acquire, analyze, act on insights
7
SAP HANA BIG DATA PLATFORM
Analytics &
Reporting
Predictive
Modeling
Text
Mining
Spatial
Processing
Petabyte
Storage Data Acquisition In-memory
Processing Hadoop
ACQUIRE
ACCELERATE
BIG DATA
Uncover insights that drive measurable results
8
25 industries, 12 lines of business
Predict Segment Optimize Text Mining Simulate
ACQUIRE
ACCELERATE
BIG DATA
DATA SCIENTISTS WITH INDUSTRY
& LINE OF BUSINESS EXPERTISE
Infuse insights into processes, people & things
9
Customers Partners
Employees Processes
ACQUIRE
ACCELERATE
BIG DATA
BIG DATA APPS & ANALYTICS
SAP HANA Big Data Apps
TODAY
Fraud
Detection
Demand Signal
Management
Sentiment
Intelligence Manufacturing
& Maintenance
:-)
FUTURE*
Personalized
Healthcare
Product
Recommendation
Predictive
Maintenance
Asset Tracking
Network
Optimization
Propensity
to Churn
360°
Customer View
Distribution
Network
Optimization
Supply
Chain Risk
Sphere of
Influence
Genomic
Research
Employee
Abuse
*For illustrative purposes only. Specific applications to be finalized.
10
Making Big Data Make Sense
Data Tools, Data Scientists, Data Applications
Tools to extract and
analyze data
SAP and many others
Experts to refine data
into industry insights
SAP and a select few
Apps to infuse data into
your people & processes
Only SAP
THANK YOU
12
Steve Lucas
President, SAP Platform & Solutions
@nstevenlucas
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