THE FUTURE OF DATA IN A CONNECTED WORLD

Steve Lucas

President, SAP Platform Solutions

Big Data Has Changed the World FOREVER

2

Years to Reach 50 millions Users

0

10

20

30

40

Radio TV Internet iPod Facebook

38

13

4 4

100M users in

9 months

If Facebook were a country it would be the world’s 3rd largest between India and the U.S (China is #1)

313.9M

U.S. India Facebook

1.11B 1.23B

Number of Internet users

worldwide 2.2B

Number of Google

searches 2012 1.2T

Number of electronic business and consumer transactions

per DAY by 2020

450B More mobile phones have been

manufactured than there are people on earth. 5 Billion are in

use today.

v.

What’s Driving This? The Internet of Everything

3 *IDC Big Data Market Share report, 2011 – 2016. Revenue refers to 2014 projection

The Future With Big Data

4

“If executives don’t find a way to trap, tame, and train their data monsters, they’ll be extinct in 2 years”

Big Data: Getting Ready for the 2013 Big Bang

How does a phone call turn into a predictor for global oil futures?

Integrated conversations between people and things!

Things “Talk” to Other Things…People “Talk” to Things

eBay – finding a needle in a billion, billion haystacks

5

Massive real-time “Signals” app for eBay

MEN’S

50%

SNEAKERS

35%

COLLECTIBLES

20%

BASKETBALL

10%

Grabbing the Big Data Opportunity

6

ACQUIRE ACT BIG DATA ANALYZE

SAP: Real-time, with real results

REAL RESULTS

REAL TIME

Accelerate how you acquire, analyze, act on insights

7

SAP HANA BIG DATA PLATFORM

Analytics &

Reporting

Predictive

Modeling

Text

Mining

Spatial

Processing

Petabyte

Storage Data Acquisition In-memory

Processing Hadoop

ACQUIRE

ACCELERATE

BIG DATA

Uncover insights that drive measurable results

8

25 industries, 12 lines of business

Predict Segment Optimize Text Mining Simulate

ACQUIRE

ACCELERATE

BIG DATA

DATA SCIENTISTS WITH INDUSTRY

& LINE OF BUSINESS EXPERTISE

Infuse insights into processes, people & things

9

Customers Partners

Employees Processes

ACQUIRE

ACCELERATE

BIG DATA

BIG DATA APPS & ANALYTICS

SAP HANA Big Data Apps

TODAY

Fraud

Detection

Demand Signal

Management

Sentiment

Intelligence Manufacturing

& Maintenance

:-)

FUTURE*

Personalized

Healthcare

Product

Recommendation

Predictive

Maintenance

Asset Tracking

Network

Optimization

Propensity

to Churn

360°

Customer View

Distribution

Network

Optimization

Supply

Chain Risk

Sphere of

Influence

Genomic

Research

Employee

Abuse

*For illustrative purposes only. Specific applications to be finalized.

10

Making Big Data Make Sense

Data Tools, Data Scientists, Data Applications

Tools to extract and

analyze data

SAP and many others

Experts to refine data

into industry insights

SAP and a select few

Apps to infuse data into

your people & processes

Only SAP

THANK YOU

12

Steve Lucas

President, SAP Platform & Solutions

@nstevenlucas