the brand-centric business in 5 steps
Post on 15-May-2015
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DESCRIPTION
Working within the constraints of the brand helps you to focus your business for greater profitability. This slide offers a brief overview of my thoughts on how that process works.
TRANSCRIPT
1. Only do work consistent with
mission.
2. Only hire people who fit the culture.
3. Let work methods be good
enough – not perfect.
4. Overinvest in high-return
projects and dump the rest.
5. Communicate the story internally
and externally – and adjust.
The Brand-Centric Business In 5 Steps
Copyright 2014 by Dannielle Blumenthal @thinkbrandfirst. Free to use, adapt, and share with attribution.
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