the art of innovation by guy kawasaki 16285
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1. Make meaning
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A woman is often measured by the things she cannotcontrol. She is measured by the way her body curves ordoesnt curve.
By where she is flat or straight or round. She is measuredby 36-24-36 and inches and ages and numbers. By all the
outside things that dont ever add up to who she is on theinside.
And so if a woman is to be measured, let her be measuredby the things she can control, by who she is and who sheis trying to become because as every woman knows,measurements are only statistics, and statistics lie.
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2. Make mantra
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The mission of Wendys is to deliver
superior quality products and services
for our customers and communitiesthrough leadership, innovation, and
partnerships.
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Wendys Healthy fast food
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Wendys Healthy fast food
Nike Authentic athletic performance
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Wendys Healthy fast food
Nike Authentic athletic performance
FedEx Peace of mind
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Wendys Healthy fast food
Nike Authentic athletic performance
FedEx Peace of mind
eBay Democratize commerce
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Dilbert Mission Statement Generator
We exist to professionally build long-
term high-impact sources so that we
may endeavor to synergistically
leverage existing effective deliverablesto stay competitive in tomorrows
world.
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3. Jump to the next curve
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4. Roll the DICEE
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Deep: Fanning (Reef)
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Intelligent: BF-104 Flashlight
(Panasonic)
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Complete: Lexus
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Elegant: Nano (Apple)
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Emotive: Harley Davidson
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5. Dont worry, be crappy
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6. Polarize people
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7. Let a hundred flowers
blossom
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8. Churn, baby, churn
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9. Niche thyself
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Ability
to provideunique
product or
service
Value to customer
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Ability
to provideunique
product or
service
Value to customer
Price
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Ability
to provideunique
product or
service
Value to customer
Stupid
Price
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Ability
to provideunique
product or
service
Value to customer
Stupid
PriceDotcom
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Ability
to provideunique
product or
service
Value to customer
Stupid
Price
X
Dotcom
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Ability
to provideunique
product or
service
Value to customer
Stupid
Price
X
Dotcom
Breitling Emergency
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Ability
to provideunique
product or
service
Value to customer
Stupid
Price
X
Dotcom
Smart Car
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Ability
to provideunique
product or
service
Value to customer
Stupid
Price
X
Dotcom
LG Kimchi refrigerator
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10. Follow the 10/20/30 rule
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10 slides
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20 minutes
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30 point font
This is 20 pointsThis is 14 points
This is 12 points and what youre using now
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11. Dont let the bozos grind
you down
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I think there is a world market for maybe five
computers.
Thomas WatsonChairman, IBM
1943
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This telephone has too many shortcomings
to be seriously considered as a means of
communication. The device is inherently ofno value to us.
Western Union internal memo
1876
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There is no reason why anyone would want a
computer in their home.
Ken OlsenFounder, Digital Equipment Corp.
1977
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Its too far to drive, and I dont see how it can
be a business.
Guy Kawasaki
Bozo
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Blog.guykawasaki.com
For copies, send an email to:
gina@garage.com
Photos from iStockPhoto.com
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