the art direction gap

Creative Director

chris@chriscashdollar.com@ccashdollar

ChristopherCashdollar

Stylist > Designer

http://www.youtube.com/watch?v=N9RE7GxZAwU

HOLYAWESOM

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THEART DIRECTIONGAP4 lessons we can learn from magazine design.

http://en.wikipedia.org/wiki/The_Gentleman’s_Magazine

http://www.flickr.com/photos/babau

Art Direction starts with emotion.

lesson#1

When asked about the WIRED online/offline gap

It’s a shame. I do believe that we’ll see more content providers

bringing art direction to their websites. The problem, of course, is that it takes 10 times longer...

–Scott Dasse, Creative DirectorBoston University New Media Agency

Commit to doing your creative homework:

Brainstorming & Research

lesson#1

http://www.flickr.com/photos/chriscashdollar/3366843280/

Once you establish your emotion, don’t

neglect the UX.

lesson#2

Please, dear Lord, please do not visit this site!

http://possefoundation.org

Solution?

lesson#2

Collaborative cross-discipline/

team brainstorming.

lesson#2

Inspired Art Direction starts

with inspired copy.

lesson#3

Read.Yes, read.

http://redesignmozilla.org

Combine forces for superior creative

power.

lesson#4

* Illustrators* Photographers* Typographers* Infographic-makers

http://www.alistapart.com/articles/savingthespark

http://www.squaredeye.com

http://squaredeye.com/notebook/articles/rebranding-squaredeye/

When asked about the WIRED online/offline gap

Working with ABLE, specifically their process, forced me to really think about the unique qualities

of my business.–Matthew Smith

Founder and Creative Director, SquaredEye

Network.Yes, talk to other humans.

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http://www.bu.edu/bostonia/

http://www.bu.edu/bostonia/winter09/toc/

http://www.bu.edu/bostonia/winter09/first-woman/

http://www.bu.edu/bostonia/winter09/posse/

When asked about what the Bostonia project has taught him

Web designers have an opportunity to elevate the role that art direction plays in the creation of certain types

of websites... The site’s content should inform how big that role is.

–Scott Dasse, Creative DirectorBoston University New Media Agency

chris@chriscashdollar.com@ccashdollar

thankyou