design & art direction
DESCRIPTION
An established creative talent with more than 9 years experience in working with some of the most successful global clients such as: The O2, Orange, The New Football Pools, Samsung, Muller, Playboy, AOL, Knight Frank, NHS. Additionally he has worked at a leading newspaper and advertising agencies in London and Europe. Specialties Branding and Identity, Communications, Marketing, Print, Corporate DesignTRANSCRIPT
adrian hassangraphic design & art direction
CreativeTo encourage foot traffi c through The O2 Dome, through an innovativeexperiential campaign.
ResponsibilitiesConcept Development / Designer
ClientThe O2 (AIG)
Execution: Multiple O2 branded vehicles positioned at major train stations around London. Each car was fi tted with an interactive LCD display on the roof which served as a scanner for barcodes printed on promotional cards. Scanning revealed the winners of various prizes which were to be collected at The O2 Dome.
CreativeConcept for a new O2 iPhone App. (Early 2010)
The app selects relevant ‘O2 Priority’ deals and offers for you based on your proximity to O2 venues, shops and outlets. Offers are targeted to you based on your attribute selection on the O2 Priority website.ertainment venue.
ResponsibilitiesUser Interaction Designer
ClientThe O2 (AIG)
Paper advertsPaper adverts
CreativeTo produce various advertising and marketing material to support the launch of The O2 Dome as Europe’s premier purpose-built entertainment venue.
ResponsibilitiesLead Designer/Art Director designing user experience website/advertising/branding from concept to execution.
ClientThe O2 (AIG)
CreativeTo deliver a complete fresh rebrand of venuehire.net including:
- redesign of the website, incorporating new and advanced site features.
- new advertising concepts and designs
- developing a new venuehire.net app
- rebrand of email signature, stationary, and other marketing collateral
ResponsibilitiesLead Designer/Art Director designing user experience website/advertising/branding from concept to execution.
ClientVenuehire.net
Original branding & website
New branding, email signature, announcement email
venuehire.net is an event venue marketplace that is changing the way our clients uncover and book the fantastic venues spaces available in Australia & Asia Pacific. With our online quotation system we will provide you
with a single point-of-contact to: Source great venues – from our 1000+ quality venues Compare quotations – always apples with apples Book the perfect venue – confirm and pay online, not a contract in sight!
looking for multiple venue
quotations?
experienced event managers for a specialised service
venuehire.net is an event venue marketplace that is changing the way our clients uncover and book the fantastic venues spaces available in Australia & Asia Pacific. With our online quotation system we will provide you
with a single point-of-contact to: Source great venues – from our 1000+ quality venues Compare quotations – always apples with apples Book the perfect venue – confirm and pay online, not a contract in sight!
experienced event managers for a specialised service
venuehire.net is an event venue marketplace that is changing the way our clients uncover and book the fantastic venues spaces available in Australia & Asia Pacific. With our online quotation system we will provide you
with a single point-of-contact to: Source great venues – from our 1000+ quality venues Compare quotations – always apples with apples Book the perfect venue – confirm and pay online, not a contract in sight!
experienced internal event managers for a specialised service
looking for a corporate venue?
Various press ads designed for Venuehire.net
venuehire.net app Allowing consumers to search, compare and book venues from anywhere.
Pilsner UrquellClient:
To design various marketing material for Pilsner Urquell the world’s original pilsener.
Brief:
Marketing material included promotional vouchers, fact sheets, beer coasters and mini booklets. The gold which is used in the artwork is a very rare mix of two pantones gold and silver, printed at a specialist printers in Germany. The beer and glass pack to the right of the page was a piece of DM where packages with ice cold beer were delivered to large corporations in the central business district of London.
Execution:
Pilsner UrquellClient:
To design various marketing material for Pilsner Urquell the world’s original pilsener.
Brief:
Marketing material included promotional vouchers, fact sheets, beer coasters and mini booklets. The gold which is used in the artwork is a very rare mix of two pantones gold and silver, printed at a specialist printers in Germany. The beer and glass pack to the right of the page was a piece of DM where packages with ice cold beer were delivered to large corporations in the central business district of London.
Execution:
CreativeTo design various marketing material for Pilsner Urquell the world’ s original pilsener.
RoleDesigner/Art Director
ClientPilsner Urquell
Execution: Marketing material included promotional vouchers, fact sheets, beer coasters and mini booklets. The gold which is used in the artwork is a very rare mix of two pantones gold and silver, printed at a specialist printers in Germany. The beer and glass pack tothe right of the page was a piece of DM where packages with ice cold beer were delivered to large corporations in the central business district of London.
Marketing booklet
DM Marketing Pack
CreativeTo rebrand the Littlewoods pools as The New Football Pools, developing a new brand identity for the football fanticcommunitiy.
RoleDesigner/Art Director
ClientThe New Football Pools
Execution: After several rounds of concepts and developement The NewFootball Pools logo was chosen. The style manual, website and various games logos were then designed. The Premier 10 games were included in the weekly sports supplement at The Daily Telegraph which boosted revenue for The New Football Pools and increased sales of the paper.
Style guide
Various Online Banners to advertise the games
Client: The New Football Pools Trust
Brief: Brand Indentity designed for the The New Football Pools Trust.
Role: Designer/Art Director
NHS ‘Know when to say when’ alcohol abuse campaign,
for NHS East Lancashire
Won two awards for best communication at the
MCCA Best Awards – January 2009
NHS ‘Know when to say when’ alcohol abuse campaign,
for NHS East Lancashire
Won two awards for best communication at the
MCCA Best Awards – January 2009
NHS ‘Know when to say when’ alcohol abuse campaign,
for NHS East Lancashire
Won two awards for best communication at the
MCCA Best Awards – January 2009
NHS ‘Know when to say when’ alcohol abuse campaign,
for NHS East Lancashire
Won two awards for best communication at the
MCCA Best Awards – January 2009
NHS ‘Know when to say when’ alcohol abuse campaign,
for NHS East Lancashire
Won two awards for best communication at the
MCCA Best Awards – January 2009
CreativeTo raise awareness of the impact of drinking in East Lancashire.
Campaign, for NHS East Lancashire Won two awards for best communication at the MCCA Best Awards – January 2009
RoleDesigner/Art Director
ClientNHS East Lancashire
MediumMagazine Ad
Press ads designed for “Know when to say when” Campaign NHS East Lancashire
The Daily Telegraph Duties include overseeing all creative and ad layout design for in-paper/editorial, magazines, trade comms, external advertising and marketing - working to daily, weekly and monthly deadlines. Plus, as one of the key brand guardians, I ensure that all brand and design guidelines are strictly adhered to.
CreativeIn house adverts created in multiple sizes to encourage readers to become more involved with Telegraph.co.uk and sign up to pay services for free services such as fantasy games, dating, music downloads, podcasts and competitions
ResponsibilitiesArt DirectionIllustrationSourcing images
ClientThe Daily TelegraphThe Sunday TelegraphTelegraph.co.uk
MediumIn paperMagazine
The Daily Telegraph Duties include overseeing all creative and ad layout design for in-paper/editorial, magazines, trade comms, external advertising and marketing - working to daily, weekly and monthly deadlines. Plus, as one of the key brand guardians, I ensure that all brand and design guidelines are strictly adhered to.
The Daily Telegraph Duties include overseeing all creative and ad layout design for in-paper/editorial, magazines, trade comms, external advertising and marketing - working to daily, weekly and monthly deadlines. Plus, as one of the key brand guardians, I ensure that all brand and design guidelines are strictly adhered to.
Inbuilt (Res Group)Client:
To rebrand an architecture company which specialises in designing genuinely sustainable communities and buildings, fit for people and the planet.
Brief:
Four different logo concepts developed and above design was chosen for the website and brochure. The brief specified that each image was required to be modelled on an item existing in nature.
Execution:
Inbuilt (Res Group)Client:
To rebrand an architecture company which specialises in designing genuinely sustainable communities and buildings, fit for people and the planet.
Brief:
Four different logo concepts developed and above design was chosen for the website and brochure. The brief specified that each image was required to be modelled on an item existing in nature.
Execution:Inbuilt (Res Group)Client:
To rebrand an architecture company which specialises in designing genuinely sustainable communities and buildings, fit for people and the planet.
Brief:
Four different logo concepts developed and above design was chosen for the website and brochure. The brief specified that each image was required to be modelled on an item existing in nature.
Execution:
CreativeTo rebrand an architecture company which specialises in designing genuinely sustainable communities and buildings, fit for people and the planet.
ResponsibilitiesArt Direction / DesignerSourcing images
ClientInbuilt (Res Group)
MediumWebsitePress Ads
Inbuilt (Res Group)Client:
To rebrand an architecture company which specialises in designing genuinely sustainable communities and buildings, fit for people and the planet.
Brief:
Four different logo concepts developed and above design was chosen for the website and brochure. The brief specified that each image was required to be modelled on an item existing in nature.
Execution:
Inbuilt (Res Group)Client:
To rebrand an architecture company which specialises in designing genuinely sustainable communities and buildings, fit for people and the planet.
Brief:
Four different logo concepts developed and above design was chosen for the website and brochure. The brief specified that each image was required to be modelled on an item existing in nature.
Execution:
RAF Clothing CompanyClient:
To design a brochure which featured the new seasons collection modelled by the Underwood brothers (English rugby union stars).
Brief:
Photoshoot at Duxford airport near Stansted, London. The timeframe for concept to design was one week and my role was as designer and art director of the photo shoot.
Execution:
Client: RAF Clothing Company
Brief: To design a brochure which featured the new seasons collection modelled by the Underwood brothers (English rugby union stars).
Execution: Photoshoot at Duxford airport near Stansted, London. The timeframe for concept to design was one week and my role was as designer and art director of the photo shoot.
Role: Senior Designer/Art Director
RAF Clothing CompanyClient:
To design a brochure which featured the new seasons collection modelled by the Underwood brothers (English rugby union stars).
Brief:
Photoshoot at Duxford airport near Stansted, London. The timeframe for concept to design was one week and my role was as designer and art director of the photo shoot.
Execution:
RAF Clothing CompanyClient:
To design a brochure which featured the new seasons collection modelled by the Underwood brothers (English rugby union stars).
Brief:
Photoshoot at Duxford airport near Stansted, London. The timeframe for concept to design was one week and my role was as designer and art director of the photo shoot.
Execution:
Client: Big Shotz
Brief: Create a new start-up brand that successfuly engages both the trade and 25-44 year old female consumers.
Stategy: Develop a compelling brand name, identity and consumer proposition to communicate Big Shotz’s unique but complex message.
Results: For a small product Big Shotz has attained huge visibility and growing distribution.
Role: Designer
Client: Talon Aircraft
Brief: To design branding options for a new executive air which would be used for business & private aircraft charter flights.
Route 1 Talon Aircraft
ContemporarySimple, clean, design and the use of executive colours.
Route 2 Talon Aircraft
ExclusiveHigh end, classy and image is everything.
Route 3 Talon Aircraft
Classic ModernThe gold symbolises luxury
Route 4 Talon Aircraft
The text style and eagle wing symbol evoke a sense of power whilst the softer colours offer a contrast to symbolise calmness, ease and simple luxury.
Various Logo Designs
Description
Logo for a small bakery. The concept started from two basic elements. The colour of the bread and the wheat, which produces the flour, the main ingredient of the bread. The wheat element of the logo is made up of elements of the font being used that has been adapted.
Description
Proposed icon concept for a company that designs monitoring systems to help reduce carbon footprint. The icon is made up of two leaves with a subtle use of transparency to suggest evolution,discovery and growth.
Description
Naturar specialise in a wide range of products for the body, face hair and home. Naturar claims its ingredients are “inspired by nature”
A brand designed for mothers who have a active, modern, healthy lifestyle. The lines are very simple, bi-dimensional, clean shapes, strong colour palette. The mood board was filled with retro cool seventies inspired home decors, flower wallpapers and upholsteries.
Description
Logo for a Wine company which specialises in 100% pesticide free organic wine.