strategy proposal: ikea
Post on 26-Jun-2015
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NEW MEDIA DRIVERS LICENSESUMMER 2010 PRESENTS
NEW MEDIA DRIVERS LICENSESUMMER 2010 PRESENTS
Strategy ProposalRina Nagashima
Simpleliving
Functional
Lowprice
Creativedesign
Homeowners
Businesses
Students
IKEA
300+ Stores in 35 Countries
600+ million visits world-wide in 2009
9,500 Products
$21.5 billion Euros in Revenue ($28.5 billion USD)
Competition
International retailing
Cater to new market
Different taste
Adaptation
Do It Yourself
doe het zelf
faites-le vous-même
tun Sie es sich
faccialo voi stessi
それをあなた自身しなさい
그것을 너자신 하십시오
сделайте его себяhágalo usted mismo
July: Back to July: Back to School/Move in School/Move in
Year-Round: In Year-Round: In Demand Anytime Demand Anytime
Budget: Varies Budget: Varies $500,000$500,000
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