msu advertising 420 - ikea digital strategy
TRANSCRIPT
Ikea Digital StrategyMercedes Salisbury
About Ikea
“To create a better everyday life for the many people”
Ikea For Dummies
Objectives + KPI
• Educate market• Attract customers to brand• Increase social media engagement
Click Watch + Read Share Interact Talk
Target Audiences
20 NothingsRemodel Me Please
• Middle Class Couple w/ kids• D-I-Y assemblers + inspiration• Like to fix whole room, not a piece
• Young adults + recent college grads• Furnish 1st apartment• Save money through D-I-Y assembly
Tools: Blog + Social Media
• Create more engaging content + conversation on social platforms
• @IkeaForDummies• SEO keywords mixed in social + blog
post, headlines, subheads, etc.
Tool: SEO + SEM
• Affordable Furniture• Modern Furniture• Easy Assemble Furniture• Ready to Assemble Furniture
Tool: Mobile
• Optimize + redesign Share Space
• Ikea For Dummies App
Budget
SEO/SEMPaid SocialBlog RelationshipsMobile + OtherAgency
Based on a $50,000/month Budget