strategic storytelling | business presentation techniques
Post on 14-Jul-2015
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STORYTELLING TECHNIQUES
DAVE MCKINSEY’S
HOW TO CREATE PERSUASIVE BUSINESS PRESENTATIONS
HAVE YOU EVER WATCHED AN AWESOME PRESENTATION?
DO YOU WONDER…
HOW CANI DO THAT?!
MULTITUDEON THE MARKET.PUBLIC SPEAKING BOOKS
OF
YOU CAN LEARN FROM THE
YOU CAN EXCEL IN ANY SPEAKING EVENT IF YOU DELIVER AN EXCEPTIONAL
KEYNOTE.
THESE BOOKS CLAIM
YOU CAN EXCEL IN ANY SPEAKING EVENT IF YOU DELIVER AN EXCEPTIONAL
KEYNOTE.
THESE BOOKS CLAIM
FLAWED LOGIC!
BEHIND A PODIUMCAPTIVE AUDIENCE!
OR TO A
YOU GIVE WILL NOT BE
THEMAJORITYOFPRESENTATIONS
FIRST CONSIDER THIS…
CRITICAL INTERACTIONS
MOST OF YOUR
HAPPEN IN HALLWAYS,NOT IN AUDITORIUMS.
THROUGH ONE-ON-ONEDISCUSSIONS, NOTONE-WAY SPEECHES.
STRATEGIC “STORY TELLING”.
TO MAKE IMPACTFUL CHANGE, YOU NEED TO LEARN THE SKILL OF
DAVE MCKINSEY’S
TOPTIPS
STRATEGIC STORYTELLING
PERSUASIVE CONTENT
PART ONE
TIP
TITLE YOUR PRESENTATION WITH A
ENCAPSULTATING YOUR OVERALL OBJECTIVE.
“SO-WHAT”
1
TIP2 START AGENDA ITEMS
WITH ACTION VERBS TO SIGNAL IN WHICH MENTAL MODE YOU WANT YOUR AUDIENCE.
TIP
TO “OWN THE FLOW,” EACH SLIDE SHOULD TRIGGER A QUESTION TO THE TITLE OF THE NEXT SLIDE.
3
TIP
START THE SITUATION
WITH THE
ISSUEFUNDAMENTAL
CURRENT STATEOF THE
4
TIP
EXPLORE ISSUES AND OPPORTUNITIESIN THE COMPLICATION
5
SECTION.
TIP 6
PRIORITIZERECOMMENDATIONS IN ORDER:
IMPACT-SEQUENTIAL
EMOTIONAL
PART TWO
DATA DRIVEN SLIDE DESIGN
TIP
USE SLIDES ONLY WHEN THEY ACCELERATE
DECISION-MAKING
7
TIP5 THE CONTENT IN THE BODY
OF THE SLIDE MUST
SLIDE TITLE.UNAMBIGUOUSLY PROVE
TIP
THE
8
TIP 9
ENSURE THAT IMAGES ADD CONSTRUCTIVELY
TO YOUR STORY.
TIP PUT TEXT ONIMAGE SLIDESRATHER THAN IMAGES ON
TEXT SLIDES.
10
USOCOST
OF
TIP
REMOVE ALLUNNECESSARYELEMENTS
FROM GRAPHS.
11
PART THREE
CONFIDENT DELIVERY
ENGAGE YOUR AUDIENCE IN INTELLIGENT, AUTHENTIC CONVERSATION.
TIP12
MANAGE YOUR
FEAR.
TIP13
THOSE WERE JUST A FEW OF THE 87 TIPS.DID YOU ENJOY THIS AND GET VALUE?FOR THE REST OF THE TIPS…
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