enhancing your storytelling techniques
DESCRIPTION
Lynn Hazan's follow up presentation to the April IABC seminar, Transformational Communications.TRANSCRIPT
Enhancing Your Storytelling Techniques
Lynn Hazan
Lynn Hazan & Associates
www.lhazan.com
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Watch the IABC presentation at SlideShare.net
Cues to listen for in upcoming story:
Appeals to the 5 sensesThe journeyThe hero
The Kindness of Strangers
Why did I tell this story?
Believable? Relate to it? Human element? How did it feel to be a listener?
Remember why storytelling is powerful…
Narrative-paint pictures with words Sticky in the brain Predisposed to remember If it’s memorable, it works You are more likely to repeat it In over-stimulated world, we help focus Discipline of listening
The Magic of Storytelling
Create communityShared experience-it’s aliveEstablish rapport & relationship
Think of your audience’s needs
Audience participation-drum roll please!Entertainment vs. Edutainment How they learn - visual, auditory, kinesthetic
What’s the message?
Ask yourself why
How does relating this story help the company, department, agency?
What’s the purpose? (Model best practices, inspire action, feeling of pride, etc.)
Lessons learned
Components of a Story
Structure: beginning, middle, end Issue: conflict, drama, problem Character: staff, CEO, client Location: at work, school, on the road Time: day, night, holiday, season Resolution: happy ending or not
Think of the 5 Ws
Techniques for In-Person Storytelling
Tone of voice - avoid monotone-modulate
Facial expression, gestures, posture Eye contact Don’t hide behind the podium
The uncrowded stage: you own the space
The Music of Storytelling
Transitions Pauses Rhythm and tempo, repetition Integrate with music Appeal to the five senses
Your Storytelling Practice
Practice makes perfect Develop your own style
It’s okay to make a mistake
Rehearse in front of the mirror
The Aha Moment: How to Source Material
Content is all around you Interview your execs It’s a process, step by step Success breeds success Top-down and bottom-up Walk around management style
Doug Stevenson’s Choices When Presenting in a One Hour Talk
Part 1: Funny and light - get a laugh and make a point
Part 2: Cerebral and instructional - make sense and make a point
Part 3: Serious and emotional - make them feel and make a point;
might be challenging
Footsteps Activity
“Our job is not to wow an audience. Our job is not to blow them away. Our job is not even to perform for them. Our job is simply to connect to them, in such a way that they’ll connect to the story we tell.”
Doug Lipman
Resources:
Doug Stevenson: Story Theater International
www.storytelling-in-business.com/newsletter
Doug Lipman [email protected] www.storydynamics.comSubscribe for free newsletter - (888) 446-4738
Go forth and tell!
Lynn [email protected]
312.863.5401
Lynn offers workshops and performances.For more info, please contact Lynn.