storytelling techniques: the art of storytelling in a digital age

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[email protected] 512-971-5049 (text first) “The Hollywood STORY FORMULA! SELLS Products BRANDS and YOU! that

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[email protected] 512-971-5049 (text first)

“The Hollywood STORY FORMULA!

SELLS ProductsBRANDS and YOU!

that

HOW TO CREATEGRIPPING STORIES

THAT PEOPLE JUST CAN’TGET enough of

[email protected] 512-971-5049 (text first)

Digital MarketerCo-Founder

Native CommerceCo-Founder

Digital RetailersAssociationCo-Founder

• Copywriter • Investor • Advisor • Story Teller

• Singer • Fisherman • Foodie • B0urbon Lover

[email protected] 512-971-5049 (text first)

“Those who tell the stories rule the

world”

sir John Montagu 1748

Broca's & Wernicke's

area

RECALL &Inclusion

how our brain processes stories

Insula Area & frontal cortex

[email protected] 512-971-5049 (text first)

“WHERE WERE YOU”

[email protected] 512-971-5049 (text first)

“WHERE WERE YOU ON JUNE 17TH 2001”

[email protected] 512-971-5049 (text first)

“65% of All conversations are stories & gossip”

[email protected] 512-971-5049 (text first)

“so what is drama?”

[email protected] 512-971-5049 (text first)

“Nothing is interesting other

than trouble”

[email protected] 512-971-5049 (text first)

“SET THE SCENE”

[email protected] 512-971-5049 (text first)

“WHAT SETS THE SCENE?”• Color • Season • Time • Texture • Geography • Mood

• Loud/Quite • Light / Dark • Hot / Cold • Awkward • Pressure • Mindset

Start

inciting incident

obstacle

villan

climax (OBSTICAL OVERCOME)

tension rises

establish routine

worse

impossible

minor victory

worse

sidekickrelief

lesson learned

better than BEFORE

villan looses

get the girl

love interest

THE STORY FORMULA

[email protected] 512-971-5049 (text first)

Start

inciting incident

obstacle

villan

climax (OBSTICLE OVERCOME)

tension rises

establish routine

worse

impossible

minor victory

worse

sidekickrelief

lesson learned

better than normal

villan looses

get the girl

love interest

THE STORY FORMULA

[email protected] 512-971-5049 (text first)

Start

inciting incident

obstacle

villan

climax (OBSTICLE OVERCOME)

tension rises

establish routine

worse

impossible

minor victory

worse

sidekickrelief

lesson learned

better than normal

villan looses

get the girl

love interest

THE STORY FORMULA

Start

inciting incident

obstacle

villan

climax (OBSTICLE OVERCOME)

tension rises

establish routine

worse

impossible

minor victory

worse

sidekickrelief

lesson learned

better than normal

villan looses

get the girl

love interest

THE STORY FORMULA

[email protected] 512-971-5049 (text first)

“Nothing is interesting other

than trouble”

[email protected] 512-971-5049 (text first)

“now I can tell a story, so what?”

[email protected] 512-971-5049 (text first)

“how to uses your new powers”• develop deeper relationships fast • raise money for your projects • bring life to your company • humanize your products & services • write sales letters & video scripts • make sales in person

[email protected] 512-971-5049 (text first)

“My Gift from ELLEN!”

[email protected] 512-971-5049 (text first)

“homework!”

[email protected] 512-971-5049 (text first)

“watch 10 movies with the screenplay

on your lap!”scriptologist.com

text me your name and email for my slides

[email protected] 512-971-5049 (text first)

TOO MUCH? HAVE IT ALL…DONE FOR YOU!

GO BY OUR BOOTH NOWAND CONTACT US

[email protected] 512-971-5049 (text first)