STORYTELLING TECHNIQUES

DAVE MCKINSEY’S

HOW TO CREATE PERSUASIVE BUSINESS PRESENTATIONS

HAVE YOU EVER WATCHED AN AWESOME PRESENTATION?

DO YOU WONDER…

HOW CANI DO THAT?!

MULTITUDEON THE MARKET.PUBLIC SPEAKING BOOKS

OF

YOU CAN LEARN FROM THE

YOU CAN EXCEL IN ANY SPEAKING EVENT IF YOU DELIVER AN EXCEPTIONAL

KEYNOTE.

THESE BOOKS CLAIM

YOU CAN EXCEL IN ANY SPEAKING EVENT IF YOU DELIVER AN EXCEPTIONAL

KEYNOTE.

THESE BOOKS CLAIM

FLAWED LOGIC!

BEHIND A PODIUMCAPTIVE AUDIENCE!

OR TO A

YOU GIVE WILL NOT BE

THEMAJORITYOFPRESENTATIONS

FIRST CONSIDER THIS…

CRITICAL INTERACTIONS

MOST OF YOUR

HAPPEN IN HALLWAYS,NOT IN AUDITORIUMS.

THROUGH ONE-ON-ONEDISCUSSIONS, NOTONE-WAY SPEECHES.

STRATEGIC “STORY TELLING”.

TO MAKE IMPACTFUL CHANGE, YOU NEED TO LEARN THE SKILL OF

DAVE MCKINSEY’S

TOPTIPS

STRATEGIC STORYTELLING

PERSUASIVE CONTENT

PART ONE

TIP

TITLE YOUR PRESENTATION WITH A

ENCAPSULTATING YOUR OVERALL OBJECTIVE.

“SO-WHAT”

1

TIP2 START AGENDA ITEMS

WITH ACTION VERBS TO SIGNAL IN WHICH MENTAL MODE YOU WANT YOUR AUDIENCE.

TIP

TO “OWN THE FLOW,” EACH SLIDE SHOULD TRIGGER A QUESTION TO THE TITLE OF THE NEXT SLIDE.

3

TIP

START THE SITUATION

WITH THE

ISSUEFUNDAMENTAL

CURRENT STATEOF THE

4

TIP

EXPLORE ISSUES AND OPPORTUNITIESIN THE COMPLICATION

5

SECTION.

TIP 6

PRIORITIZERECOMMENDATIONS IN ORDER:

IMPACT-SEQUENTIAL

EMOTIONAL

PART TWO

DATA DRIVEN SLIDE DESIGN

TIP

USE SLIDES ONLY WHEN THEY ACCELERATE

DECISION-MAKING

7

TIP5 THE CONTENT IN THE BODY

OF THE SLIDE MUST

SLIDE TITLE.UNAMBIGUOUSLY PROVE

TIP

THE

8

TIP 9

ENSURE THAT IMAGES ADD CONSTRUCTIVELY

TO YOUR STORY.

TIP PUT TEXT ONIMAGE SLIDESRATHER THAN IMAGES ON

TEXT SLIDES.

10

USOCOST

OF

TIP

REMOVE ALLUNNECESSARYELEMENTS

FROM GRAPHS.

11

PART THREE

CONFIDENT DELIVERY

ENGAGE YOUR AUDIENCE IN INTELLIGENT, AUTHENTIC CONVERSATION.

TIP12

MANAGE YOUR

FEAR.

TIP13

THOSE WERE JUST A FEW OF THE 87 TIPS.DID YOU ENJOY THIS AND GET VALUE?FOR THE REST OF THE TIPS…

FIND IT ON: