storytelling & social media: podcasting

Podcasting

Corey Pudhorodskywww.501c3cast.com

January 28, 2009

Conference Call: 866-740-1260 Access Code: 6339392

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Using ReadyTalk

• Chat & raise hand • Mute = *6,

Unmute = *7• If you lose your

internet connection, reconnect using the link emailed to you.

• If you lose your phone connection, re-dial the phone number and re-join.

• ReadyTalk support: 800-843-9166

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

You are being recorded

• This seminar will be available on the TechSoup & NTEN websites:– www.techsoup.org/go/webinars– www.nten.org/events/past/webinar

• You will receive a link to this presentation, material and links.

• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– tinyurl.com/bl42bj

Podcasting

Corey Pudhorodskywww.501c3cast.com

January 28, 2009

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Determine Your Audience

• Your Constituents

• New Supporters• Existing Podcasts• Podcast Listeners

http://www.flickr.com/photos/fortinbras/2948203082/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Podcast Listeners

• Jan 2008 = 33 million digital audio listeners

• Male and Female and All Ages

• Well-educated and Well-to-do

• Spend time online and make online purchases

http://cache.gizmodo.com/assets/images/gizmodo/2008/07/zune_tatoo_guy_steven_smith_3.jpg

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Be Unique

Flickr:

Marie(RedFlynn)

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Building the Podcast

• Planning• Recording• Editing• Hosting• Promoting• Metrics

http://www.flickr.com/photos/paws_and_toes/561711674/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Planning

• Scheduling• Participants/Hosts• Script• Effects/Music• Announcements

and Acknowledgements

http://www.flickr.com/photos/mmmazzoni/43746579/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Recording

• Environmental Considerations• Hardware• Software

Vs.

http://www.flickr.com/photos/8554696@N03/2465601346/

http://www.flickr.com/photos/bruhsam/3166560443/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Hardware Options

USB Headset

Dynamic or Condenser Mics

Soundboard

Mobile Devices

Video Recording

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Software

• Audacity• Garage Band (Mac)• Sony Sound Forge• Adobe Audition• Levelator• Skype

– Pamela– Hot Recorder– Audio Hijack Pro

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Editing

• Content and Engagement• Verbal Ticks and Mistakes• Volume, Levels and Compression• Timing and Fades• Creating the MP3 File

“All conditioned things are impermanent,

and of the nature to arise and pass away.”

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Editing: Basic Functions

• Selection, Cut, Paste• Silence• Amplify• Fade In/Out• Compressor• Import• Export as mp3

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Hosting

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Promotion and Sharing

• iTunes• Podcast Pickle• Podcast Alley• Odeo• Social Networks• Others?

http://www.flickr.com/photos/14589496@N05/2371165319/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Metrics and Ratings

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Back to the Storytelling…

7 Elements of Digital Storytelling:1. Point (of View)2. Dramatic Question3. Emotional Content4. The Gift of Your Voice5. The Power of the Soundtrack6. Economy7. Pacing

http://www.storycenter.org/cookbook.html

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

1: Point of View

Communicate a realization

http://www.flickr.com/photos/mrhayata/384710377/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

2: Dramatic Question

What are people asking if your organization can help solve?

http://www.flickr.com/photos/mundane_joy/3189466060/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

3: Emotional Content

• Story of Rebirth• Allow people to

relate it with their everyday life.

http://www.flickr.com/photos/jodigreen/2750463369/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

4: Your Voice

Experiment and get comfortable with your voice.

Listen to yourself in different locations saying different things.

http://www.flickr.com/photos/yugen/2966490322/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

5: Soundtrack

Let music help tell your story.

Keep it “podsafe”• Music.podshow.com• www.iodalliance.com• Or local artist who

support your org! http://www.flickr.com/photos/gsimmonsonca/2552103027/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

6: Economy

• Describe what they can’t see, but also let your listeners paint the picture themselves.

http://www.flickr.com/photos/32612963@N05/3224846856/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

7: Pacing

• Change voices• Breaks • Silence• Volume

(but be careful)

• Rhythmhttp://www.flickr.com/photos/sidehike/461189646/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

What’s Missing from Your Message?

• Stories that have not been told?

• Events that are not being captured?

• Ideas that are not being shared?

• Actions that have no call to motivate?

http://www.flickr.com/photos/zen/197504832/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Examples and Cases

Support and Build Community

1)Talk for Memories: Alzheimer Society of Ontario 2)Overeaters Anonymous: http://oablogger.wordpress.com/

Educate, Deliver Services

1)Missouri Botanical Gardens: Who is Niki? Self Guided Tours2)Panhandle-Plains Historical Museum: Connection Cast3)ABA Podcasts: Educational Programs

Raise Awareness

1)Surfrider Foundation: On the Beach2)WaterAid Podcast

Virtual Events and Increase Reach

1)Clinton Foundation Speeches Podcast2)Granted Wish Foundation: Special Events Highlights

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Questions and Wrap-Up

• For more information:– http://www.wearemedia.org/Tool+Box+Podcasting

• Continue the discussion in the Emerging Technologies Forum:– tinyurl.com/bl42bj

• Contact Info:– 501c3Cast@gmail.com– www.501c3cast.com – Twitter: @CoreyPud

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Questions & Conversations

• NTEN– nten.org– nten.org/blog

• TechSoup– techsoup.org– techsoup.org/learningcenter/index.cfm

• NetSquared– netsquared.org– Netsquared.org/blog

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Join us at the NTC! http://nten.org/ntc

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Storytelling & Social Media: 5-Part Series

• Video Creation– 2/4/2009 11am Pacific

• Creating Social Buzz – 2/11/2009 11am Pacific

• Social Media ROI– 2/18/2009 11am Pacific

Podcasting

We would like to thank the Packard and Surdna Foundations for their generous support of this

webinar series.