PodcastingIST 400 | New Media & Social Technologies

iSchoolSyracuse University

Eric Hansen | ethansen+ist@gmail.com

Before we begin

This session is focuses primarily on audio podcasts, not video

Most of the session applies to both

Definition of podcast is ambiguous

Media consumption is key

Outline

Pod-whats?

On an iPod Near You

Adcasting (Audio)

Culling ‘Casters

Pod-whats?

Technically SpeakingA Podcast is:

an audio file (“MP3”), or

a movie file (“MP4”),

and distributed/ syndicated online (via RSS)

to computers and usually synched to an iPod or similar device (Zune, Rio, etc.)

MP3s/podcasts

Hooray! My favorite podcast!

Yippeee!

Radio v. Podcast

Nope Kinda LOL! Maybe, if popular

YupFor sure Totally

You bet!

Editors Formats FCC Lic. Sponsors

The Daily Source Code

• One of the first podcasts

• New episode every weekday (until recently)

• About 45–60 minutes

• Active community of listeners/ contributors

On an iPod Near You

iTMS Podcast directory

100k+ podcasts (MarketWatch)

Anyone can submit content (per guidelines)

iTunes integration = major strength

Estimated 50 - 200 million people use iTunes

iTunes Music Store, Podcast Directory [Mac/Windows]

Mevio.com | Podshow.com

Music.podshow.com

Integrated social network

Anyone can submit their podcasts

Open to sponsorships, promotions...

ODEO.com

Podcast directory

Aggregates podcast content

Tool for discovery/evaluation

Doesn’t create original content

Adcasting

Sponsorship

Sponsorship

Collaboration

Sponsorship

Integration

Voicemail

Promo Codes

Misfire?

Official podcast

Official podcast

Culling ‘Casters

Radio content:

Compelling guest

Expert on particular subject

Entertainer

Charismatic advocate

Timeliness or relevant to program

Remember

Many podcasts...

have interviews or roundtables

usually represent a single person

are a labor of love

are a creative outlet, not just a soapbox

fill niches

Remember

Contribute to the dialogue, or

Help facilitate dialogue

Add value to the community, or

Add value to the podcast

Tips: Transparency

Be completely open/honest

Disclose organizational affiliations

Keep it short and to the point

Don’t ask for placement, it’s rude

Some podcasts will not accept PR

Tips: Personalize

Avoid “e-mail merges” to podcasters

Get to know their program prior

Participate by leaving audio comments

Address by the podcaster’s name

Keep in mind their audience

Tips: Networking

Listen to podcaster’s favorite podcasts

Learn about those podcasters

Podcasters are likely on social networks

Don’t always start with top shows

Never:

send an attachment, esp. Word docs

send anything “off-the-record”

ignore/fear criticism or feedback

act incredulous if they ignore you

rely on your press release

Thank You

Video/ Photo Credits• http://flickr.com/photos/khalid-almasoud/

• http://flickr.com/photos/boothy/

• http://flickr.com/photos/tpbrown/

• http://flickr.com/photos/keithwj/

• http://flickr.com/photos/emperley3/

• TiVo.com

• http://flickr.com/photos/mr-brown/

• Stephen Eick (acm.org)

• http://flickr.com/photos/victor_sween/

Video/ Photo Credits

• http://flickr.com/photos/galaygobi/

• http://flickr.com/photos/thadman/

• http://flickr.com/photos/mvillasenor/

• http://www.flickr.com/photos/frascelly/

• http://www.flickr.com/photos/solgrundy/

• http://flickr.com/photos/tartanpodcast/

• http://flickr.com/photos/_fabrizio_/