step 1: some online marketing basics...step 1: some online marketing basics step 2: building your...

Step 1: Some Online Marketing BasicsStep 2: Building Your Web 2.0 PresenceStep 3: Putting This Presence To Work For YouStep 4: Advanced Online Marketing (Part 2 of series)

What Is Web 2.0?

Interactivity!

Allowing Your Audience toTalk Back To You

Concept: Word of Mouth Marketing on steroidsConcept: Speaking “With” your client base, not “To”

Concepts: “Online Influencers” – power users to connect withConcepts: “Touch Points” – do less work and maximize results

Answering The Question: There is so much out there.

FacebookMySpace

BlogsPodcastsYouTube

What should I do first?

Who should I listen to?

Step 1: Building Your Web 2.0 Presence

Facebook.com – Business/Fan Page (Status/Posts)

Facebook.com – Business/Fan Page (Photos/Post)

Facebook.com – Business/Fan Page - Info

Facebook.com – Business/Fan Page – Notes/Blog Integration

Facebook.com – Business/Fan Page

Facebook.com – Fan Page promo in NOTES

Facebook.com – Fan Page – Film Company

Step 3: Putting This Web 2.0 Presence To Work For You

• Facebook – Posts and Tagging Photos• Facebook Advertising• Facebook’s Reach

Facebook.com – Posts and Status Updates

Facebook.com – The Amplifying Effect

“Friends of Friends”

Facebook.com – The Amplifying Effect

Reach Friends of Friends

Facebook.com – Photos with business backdrop + tagging

Facebook.com – Photos as Amplifiers

TrickPost photos first – all of your friends see the photos posted

Second, a few days later, tag the photos

The photos show up to your friends

again…

And then the tagged friends’ friends see

the photos

GayTravelocity.com – Tag Yourself!

Facebook.com – TIP: Do Less E-Mails/Updates – Post Content Instead

Facebook Posting Scorecard: Called Insights

Facebook Posting Scorecard: Called Insights

The Art of Posting: Posts are now searchable

The Art of Posting: Posts are now searchable and more public

Facebook.com – Advertising

Facebook.com – Advertising (Niche)

Facebook.com – Advertising (Niche)

Facebook.com – Advertising

Facebook.com – Advertising

Facebook.com – reporting

Facebook.com – charting

Facebook.com – demographics

Facebook.com – Atlantis ad

Website Usage – June 2006 to August 2009

Facebook.com – Overall Reach in MembershipTop 25 Countries on Facebook as of October 8, 2008

Facebook.com – Active UsersCrosses 300,000,000 users on 9/15/09

Step 4: Advanced Online Marketing

• The Viral Nature of Blogging and Status Updates• Photos combined with Blogging• Connecting it all up to some of your 1st “Touch Points”• Consider the Video Option

This is where your time is spent in initial setup only… after that, it’s only a matter of time spent blogging and uploading photos. Video, on the other hand, can be considerably more time consuming.

Your Online Audience

Search engines such as Google(for those not sure which sites to start with)

Community and content-based websites(for those who do know where they like to start)

Blogs (for those who employ a variety of methods to stay up-to-the-minute and current on their favorite topics)

Micro-Blogs (Twitters, Facebook status messages / SMS text updates)

Social Networking sites such as Facebook (for those who are staying current with their friends and the companies, products and services that are of specific interest to them)

Video sites such as YouTube (for those who enjoy personal, shorter form video entertainment)

A person’s “Touch Points”

Blogs Photos

Videos

Other Networks Search

These sites are your content tools

Blogs Photos Videos

These sites are your eyeballs

Friends + Biz Contacts Biz Contacts + Outlook Search

YOUR WEBSITE

Advanced Online Marketing Concept

Content: Blog with Photos

Content: Blog with Photos

Content: Photos on Flickr or Picasa

Blog automatically feeds into Facebook Page

Integrate blog with Facebook page

Integrate blog with LinkedIn Group

Integrate blog with Plaxo Groups

You can control where your content appears in Plaxo

Integrate blog with FriendFeed

Integrate blog with FriendFeed

Integrate blog with Twitter (I use TwitterFeed.com)

Integrate blog with Twitter (I use TwitterFeed.com)

Integrate blog with Twitter (I use TwitterFeed.com)

With TwitterFeed.com, you can measure performance

Some articles get hundreds of clicks on Twitter

Some articles get thousands of clicks on Twitter

Photos on Flickr can be added to Twitter as well

Note use of descriptive text in photo

Link your Facebook Fan Page Status Updates to Twitter

Google SearchNotice how many search results are from social media

Google SearchNow look at how many search results are from social media

Coming up with blog postings + Creating a story(Coming up with a story theme is the KEY here!)

Remember: Inform or Entertain

Destination Marketing Example

Story can be created from the multiple blog postings, including:- restaurant reviews- event coverage with editorial and photos- hotel reviews- local interviews- links to local news items

Destination Example: Montreal

Destination Example: Montreal

The Power of search on Twitter.com for finding contactsTouch Points Need Contacts… + Hunt for “Influencers”

Advanced Twitter 3rd party programs in use today – TweetDeck.com

Advanced Twitter 3rd party programs in use today

Twitter and Photos

Twitter and Videos

HootSuite designed for Business Twitter Management

HootSuite designed for Business Twitter Management

HootSuite designed for Business Twitter Management

HootSuite designed for Business Twitter Management

Gay Los Angeles “TweetMeme’s”

Gay Los Angeles “TweetMeme’s”

Gay “Trends” according to OneRiot.com

Matthew Skallerudwww.PinkBananaMedia.comMatt@PinkBananaMedia.com(323) 908-3653