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Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. Best Practices to Optimize Your LinkedIn Profile November, 2013

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Learn best practices to optimize your LinkedIn profile for search & sales

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Page 1: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

Best Practices to Optimize Your LinkedIn Profile

November, 2013

Page 2: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

2

Disclaimer

This presentation is general in nature and has been prepared to enhance the participant’s knowledge and encourage discussions. It is not legal advice and is not a substitute for legal advice.

Page 3: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

3

Once you created your LinkedIn profile….

Optimize

For Search & Sales

Page 4: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

4

Your Profile Picture – 1st Element of your Profile

Clean & Professional

Profiles with a photo have 7 times more likely to be viewed

Page 5: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

5

How to Edit / Add a photo to your profile

Step 1: Click on Profile & Edit

Step 2: Upload a photo from your computer, smartphone or tablet- Option 1: If adding a photo for the first time – Click on “ + Add a photo”- Option 2: If updating a current photo, click on the “camera” icon on your existing photo

Option 2Option 1

Page 6: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

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Make your name public – Available to anyone

Page 7: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

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Update your Title - Headline

Communicate your value prop Optimize it for search results – keywords based!

Fact: Name & Title are the 2 First items viewed on your profile

How should a prospect - who never met you - think of you?

You are more than “just” an insurance agent!

Page 8: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

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Create your own LinkedIn URL

• Optimize it for search• Shorten it and use it on your business cards, emails and other

supports

Ste

p 1

Ste

p 2

Ste

p 3Note:

If your name is taken, add the initials of your middle name

Page 9: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

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Add all your contact information

Make it easy for your clients, business partners and prospects to find all the means to contact you

Page 10: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

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Summary - 4 Sections

Organize your summary in 4 sections

Host videos, industry analysis, presentations & news

Section 1: Build trust & Value PropIntroduce yourself as a professional, years of experience, specialties, your business philosophy, value that you add to your clients, your VALUE PROP!

Section 2: Introduce your agencyTell more about what sets your agency apart, years in business, location, number of customers, etc.

Section 3: Make yourself personableShare your personal interests, involvement with local communities, including business organizations, etc.

Section 4: Call to ActionInvite visitors to connect with you if they have any questions, or to stay in touch with you so that they can receive your “News Updates” on LinkedIn

Page 11: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

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Host content on your profile in one click!

Ste

p 1

Videos Industry Report

Business News

Ste

p 2

Copy a link from YouTube, any major news sites & SlideShare to upload a doc.

Ste

p 3 Upload a file, including videos,

power points, PDFs, images, directly from your computer

Page 12: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

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Adjust your settingsMake your activity feed public

Step 2

Step 3

In a sales context, anyone, including professionals who are not connected with you on LinkedIn yet, should see

business related content that you share on LinkedIn

Step 4

Step 1

Page 13: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

13

Adjust your settings Make your photo public

Anyone who is looking at your LinkedIn profile, even if they are not logged-in to LinkedIn, should be able to see your picture.

Remember: You are using this profile as a sales tool!

Step 2

Step 3

Step 1

Step 4

Page 14: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

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Adjust your settings Make your public profile public

Step 2

Step 3

Step 1

Anyone who is looking at your LinkedIn profile, even if they are not logged-in to LinkedIn, should be able to see your

informationRemember: You are using this profile as a sales tool!

Step 4

Page 15: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

15

More tips and best practices coming up

Stay Tuned

Page 16: Step 1 establish your online presence as an agent

Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

Need help with LinkedIn for Sales & Marketing?

Contact Eric Brunetto from The Hartford @ www.linkedin.com/in/ericmb