startupweekend 2016, barcelona claro partners presentation

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Ambitious startups for real human needsClaro Partners | Navigating Disruptive ShiftsPrepared for Startupweekend BCN, November 2016

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Start from the people, not the technology

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The world around us is littered with bad user experience

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Let’s deliver on real human needs

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How can we get there?

A B

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How can we get there?

A B

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How can we get there?

A B

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Image inspired by Dan Nessler

Design the right thing Design things rightA B

Diverge

Diverge

Converge

Converge

Understand customers using design thinking

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A B

Insights come from customer immersion

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Observations Digital interviews and insightsInterview ‘intercepts’

Guerilla research in one afternoon

Intercept interviews

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BELONGHow do people feel like they belong? What

challenges do they face?

Context

DISCOVER

ACHIEVEWhat do people want to achieve?

What challenges do they face?

What do people want to discover?What challenges do they face?

CONTROLWhat do people want to control?

What challenges do they face?

Brainstorm unmet functional and emotional needs around a specific contextHuman needs framework

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Understand your users’ evolving relationship with your concept

How do we reach the user; how do they get to know about the

product/service?

How do we attract people to the offer? How do we make

them want to try it?

How do they use the product/service? How do they

meet the user’s needs?

How do we create strong user affection that results in repeat usage, loyalty and advocacy?

USER

CONCEPT

DISCOVER TRY USE ADVOCATE

Customer journey

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Claro Partnerswww.claropartners.com

+34 931 786 332

Harry Wilson| Senior Consultantharry.wilson@claropartners.com

@_harrywilson

Let’s continuethe conversation…