social media: tools & trends for nonprofits

Social Media | Tools & Trends

Failure To Plan is Planning To Fail

“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these

ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration.

Seeming to do is not doing.”

~Thomas Edison~

Road Map

• Tools

• Trends

• Questions

Don’t Chase The Tools

Chasing the tools will leave you lost in the options

Don’t Chase The Tools

Planning & Evaluation can give you clarity and focus

Process For Strategic Success

Goal

Strategy

TacticImplement

(Tools)

Evaluate

About Those Goals

Are your goals very SMART?

SpecificS

MeasurableM

AchievableA

RelatedR

Time-basedT

Your Toolbox

Getting the Right Tools for the Job

The Value of Good Tools

• Become efficient with time

• Track/Report results

• Key to being able to truly engage

• Usually a combination

Listening Dashboard

• Relevant Topics

• Brand Mentions

• Fans and Supporters

• Real-Time

Management Dashboard

• Multiple Platforms

• Monitor key terms

• Overlap with Mobile

• Schedule Posts

• Analytics

Editorial Calendar

• Varying levels of complication

• The key is to use something you will use

• The value• Everything within context• Get more channel specific• Become Proactive rather than Reactive

Trends

What Seems To Be Working

The Secret Mission

Ask folks to be part of your “Secret Mission”

• Recruit ahead of time

• Provide them with “post fodder”

• Launch with “coordinated buzz”

• Use the energy/ideas of the group

• Empower them to create

Source: www.tomamawithlove.org

Contests

• Clear Timeline for Action

• People like free stuff

• Share Ownership

• Easy to connect to events

• Keeps things fun

Video Taking Hold

• Maximize the Multi-Media side of Social Media

• Easy to share in many places

• Tell the full story

• Empowers those without a voice

• Powerful fundraising tool

Wrapping It All Up

Questions????

Thank You

Ash ShepherdProject Strategist

ashs@npowernw.org

NPower NorthwestWebsite: www.npowernw.org

Facebook: www.facebook.com/npowernwTwitter: @NPTech_Ash