Technology Trends for Nonprofits- an introduction and overview -

Presented May 2011At the Service Shines Through Conference

Hosted by the Maryland Governors Office of Service and Volunteerism

• Sharing via social networks

• Decrease of online privacy *

• Geolocation *

• Storytelling (videos & photos)

• Call to action (as opposed to “awareness”) *

• Monitoring messaging *

Technology – Trends

*From The Future of Nonprofits (2011, Neff and Moss)

Technology – Social Media

• Establish your organization as a trusted voice

• Consider using social media to keep constituents (donors, clients, volunteers, stakeholders) informed and engaged

• Promote successes and stories via video and photos

• Make it easy for folks to share content via their social networks

Opportunities – Social Media

Technology – Facebook

Technology – Twitter

Technology – Twitter

Technology – Twitter

Technology – Video & Photos

http://www.pixelworkshop.com/2011/03/10/on-location-strobist-lighting-layers/ Clip © 2011 David Hobby / Strobist.com. Used with permission.

• Tell your story with video and photos

Technology – Video & Photos

http://www.flickr.com/photos/33633060@N02/sets/

72157623365604415/

http://www.lightscamerahelp.com/

Technology – Video & Photos

Sharing Content – blogs & websites

http://www.bethkanter.org/qr-codes-electronic-devicesnonprofits-and-concert-etiquette/

http://www.netwitsthinktank.com/mobile/scanning-for-good-how-nonprofits-can-use-qr-codes.htm

QR Codes

(our website)

http://nonprofitorgs.wordpress.com/2011/03/30/how-to-claim-your-nonprofits-spot-page-on-gowalla/

“As simply as I can put this, Foursquare is about place and identifying yourself through that. It is a

celebration of the visitor—the people who crossed the river, who made it in the door and decided to identify

themselves with us…right here at 40.67124,-73.963834.” – Shelly Bernstein, Brooklyn

Museum

Geolocation

http://socialmediatoday.com/index.php?q=SMC/185852

• Information storage and accessibility

• Updates, notifications, and donations using technology

• Constituents sharing opportunities and experiences with their social networks

Photo Credit: Nokton, Creative Commons some rights reserved: http://www.flickr.com/photos/nokton/4621778766/

Opportunities – Technology

• Mobile-friendly websites (or landing pages)

• Mobile Apps

Attribution: Noncommercial Some rights reserved by Nationwide Insurance

Opportunities – Mobile Technology

• Data (Collection & Segmentation)• Social Gaming • Individual Fundraising• Social Entrepreneurship • Shift in Donor Attitudes – Ease of donating– Want to see measurable results– Negative reactions to oversolicitation– Give to fewer nonprofits

Opportunities – Future Trends

*From The Future of Nonprofits (2011, Neff and Moss)

• Be nimble and flexible

• Be responsive to your constituents – go where they are, listen to what they want and need

• Set time aside each day to observe how others are using technology (across all sectors) and consider how it might benefit your agency

• Be active, not reactive

Strategies

NTEN (Nonprofit Technology Network): http://www.nten.org/

Tech Soup: http://www.techsoup.org/

We Are Media: http://www.wearemedia.org/Tool+Box

Frogloop – care2’s nonprofit marketing blog : http://www.frogloop.com/

Netwit’s ThinkTank - http://www.netwitsthinktank.com/

John Haydon – Social Media Marketing for Nonprofits: http://www.johnhaydon.com/

Beth’s Blog - How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change: http://www.bethkanter.org/

The Future of Nonprofits (book released 2011): http://www.thefutureofnonprofits.com/

Resources – Tech & Social Media

• Questions & Comments

• Thanks!

Questions & Thank you!

Mickey GomezVolunteer Center Serving Howard County

mickey@volunteerhoward.orghttp://volunteerhoward.org

@volunteerhowardhttps://www.facebook.com/VolunteerHoward