power tools for nonprofits - 2010
TRANSCRIPT
Interactive Marketing
for Your Cause
the Neighborhood Centers Inc. experience…
More than just making friends
• Where are your peeps? Quantcast.com
• Always remember - Everything is an experiment.
• Bridge website, social media, emails, print campaigns
• The listening…oh, the listening!• But the bottom line is…
Content strategy
• Staff turns into
• Staff’s friends and family turn into
• Friends of friends that have no obligation and free will!
“The 3° of supporters”
The sweet spot! The golden egg!
The Pièce de résistance!
• Ask! (a lot) & Communicate expectations– Onboarding presentation & board seminar– Social Networking ‘business’ cards– Credit for their efforts– Policies that are straightforward and
welcoming of sharing
Staff starts the cycle
Our First Step: Listening
• Using tools to find conversations
Step 2: Share, share, share.
http://www.youtube.com/watch?v=_jGSI4Ufsa8
Step 3: Engaging the audience
Step 3: Engaging the audience
• http://www.youtube.com/watch?v=jO2wVdDn4oQ
• Hip hop
• http://www.youtube.com/watch?v=GU8VcP8AbWs
• thriller
Taking advantage of our 501(c)(Free) status…
Your handout is worth tens of thousands of dollars!
• More incentivized crowd-sourcing• Create more “online ambassadors”
for our cause• Micro-fundraising campaigns
Where we go from here